Brand Tone

Artisanal & Authentic, Warm & Approachable, Mindful & Intentional, Appreciative, Quietly Confident

Brand Values

• •Craftsmanship
• •Quality Materials
• •Sustainability & Durability
• •Authenticity & Transparency
• •Made in USA (specifically Kentucky)
• •Simplicity & Timeless Design
• •Mindful Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., artisanal, warm, mindful) and provide examples of "do's and don'ts" for language and style. Share this with anyone creating content.
• •Focus on "Show, Don't Just Tell": Instead of saying "we value quality," describe the specific materials, the careful techniques, and the hours of work that go into a product. Let the details convey the quality.
• •Tell Stories: Share the inspiration behind designs, the process of making, or the stories of the materials. This builds authenticity and connection, reinforcing the artisanal tone.
• •Use Consistent Language & Terminology: Stick to terms that reflect your values (e.g., "handcrafted," "artisan-made," "slow made," "natural materials") and avoid overly corporate or trendy jargon.
• •Prioritize Transparency and Authenticity: Be honest about your processes and materials. If you're sharing a behind-the-scenes moment, let it be genuine. This builds trust and aligns with the perceived value of authenticity.

Social Perception

High Quality & Durable, Artistic & Unique, Ethical & Trustworthy, Aspirational yet Attainable, Community-Oriented

Copy Examples

• •Each stitch tells a story. Our [Product Name] is slowly and carefully crafted by hand in our Kentucky studio, using full-grain leather that only gets better with age. Designed for a lifetime of journeys. #SunhouseCraft #HandmadeLeather #SlowMade #ArtisanMade #KentuckyCrafted
• •More than just a bag, it's a piece of our heart. At Sunhouse Craft, we believe in the power of hands, the beauty of natural materials, and the joy of creating something that lasts. Discover the difference of true craftsmanship. Visit our workshop online: [Link to Website]
• •Introducing our latest collection, inspired by the quiet beauty of the [Inspiration, e.g., 'Appalachian foothills']. Each piece is thoughtfully designed and handcrafted to bring enduring style and simple utility to your everyday. Explore the new arrivals.
• •The [Product Name]: Meticulously cut, stitched, and finished by our artisans. We chose [specific material, e.g., 'vegetable-tanned bridle leather'] for its exceptional durability and the rich patina it will develop over time. Inside, you'll find [specific feature, e.g., 'a linen-lined pocket'], a testament to our attention to detail. This isn't just an accessory; it's a companion.
• •Embracing slow living and timeless design. Our handcrafted leather goods are made to journey with you, reflecting the care and intention woven into every piece. #SlowLiving #Handcrafted #TimelessStyle #SunhouseCraft #EthicalFashion