Brand Tone

Authoritative, Sophisticated, and Aspirational. Precise and elegant, using a vocabulary that reflects luxury status to inspire desire and affirm refined taste.

Brand Values

• •Curation and Exclusivity
• •Authenticity and Quality
• •Luxury and Heritage
• •Style Authority
• •Customer-Centric Experience

Best Practices

• •Lead with the Designer: Always place the luxury brand name at the forefront of any product-focused copy. The target audience is brand-conscious and searches for specific designers.
• •Use an Elevated Lexicon: Employ words like "curated," "iconic," "heritage," "architectural," "unmistakable," and "artifact" to describe products. This reinforces the brand's sophisticated tone.
• •Emphasize Scarcity and Provenance: Use phrases such as "rare find," "vintage," "collector's piece," or "runway model" to highlight the exclusivity and value of the inventory.
• •Maintain a Clean Aesthetic: Ensure that all written content is as clean, direct, and elegant as the brand's visual identity. Avoid long, convoluted sentences and focus on clarity and impact.
• •Speak as the Authority: Write with confidence. The copy should educate the customer about what makes a piece special, reinforcing SunglassUp's position as an expert in the luxury eyewear market.

Social Perception

Perceived as a trusted, high-end retailer and a specialist in luxury eyewear. It is seen as a reliable source for authentic, often rare, designer sunglasses, appealing to fashion-forward individuals and collectors.

Copy Examples

• •An artifact of 80s Parisian design. The Cartier Vendôme, defined by its intricate details and unmistakable silhouette. A rare vintage piece for the true collector. Explore the collection at SunglassUp. #CartierVintage #LuxuryEyewear #TheArtOfLuxury
• •Timeless by Design. Discover our curated collection of iconic eyewear from Dior, Gucci, and Saint Laurent. The definitive statement in luxury.
• •Unmistakably Celine. Instantly iconic. #CelineEyewear #LuxuryFashion #SunglassUp
• •A curated selection for the discerning eye. We are pleased to present newly acquired vintage and contemporary pieces from the world's most coveted fashion houses. Be the first to own the latest in luxury.
• •Your style is a statement. Make it legendary. SunglassUp offers an unparalleled collection of authentic luxury and vintage sunglasses. Shop the world's most exclusive designers. #SunglassUp #DesignerEyewear #Versace #Prada