Brand Tone

Helpful and Customer-Oriented, Value-Driven and Practical, Trustworthy and Experienced, Straightforward and No-Nonsense

Brand Values

• •Customer Satisfaction
• •Affordability
• •Quality
• •Accessibility/Inclusivity
• •Integrity

Best Practices

• •Prioritize Customer Needs: Always frame product descriptions and benefits around how they solve a customer's problem or enhance their experience (e.g., 'perfect for cars with heads-up displays', 'reduce reflective glare').
• •Be Direct and Clear: Avoid jargon or overly technical language unless explaining a specific benefit (like UV400 protection). Get straight to the point about what the product offers and why it’s a good choice.
• •Emphasize Value and Quality: Consistently mention the balance of affordability and high-quality construction/materials. Use phrases like 'affordable quality,' 'built to last,' 'excellent value.'
• •Maintain a Helpful, Approachable Voice: Write as if you are genuinely trying to help the customer find the best solution. Reinforce the availability of customer support, reflecting their noted excellent service.
• •Leverage Trust and Experience: Subtly weave in the brand's long history and positive customer feedback to build credibility. For example, 'A family business trusted since 1998.'

Social Perception

Reliable and Trustworthy, Excellent Value, Problem Solvers, Great Customer Service

Copy Examples

• •Headline: Shield Your Eyes & Your Wallet. Quality UV400 Sunglasses from $14.95. Body: Tired of overpriced shades that don't last? At Sunglass Rage, we've offered dependable, stylish eyewear since 1998. Find your perfect fit-over, bifocal, or everyday pair today and see the difference quality and care make. Free USA shipping on us!
• •Headline: Perfect Fit, Powerful Protection. Discover Our Fit-Over Sunglasses. Body: Keep your prescription glasses on and still enjoy the sun! Our fit-over sunglasses are designed for comfort, clarity, and complete UV protection. As a family business, we personally ensure every pair meets our high standards. Got questions? We’re here to help!
• •Headline: Decades of Dedication. Your Eyes Deserve Sunglass Rage. Body: For over 24 years, we've been outfitting customers with top-quality, affordable sunglasses. From sunny San Diego markets to your doorstep, our commitment to your vision and satisfaction shines through. Explore our collection.
• •Headline: Stop Squinting, Start Seeing! Polarized & Bifocal Options Available. Body: Whether you're driving, fishing, or just enjoying a bright day, our specialized lenses have you covered. Reduce glare with our polarized sunglasses or enjoy seamless reading with our bifocals. Quality eyewear shouldn't be a luxury—we make it a reality.
• •Headline: Real Reviews, Real Relief. Join 30,000+ Satisfied Customers. Body: Don't just take our word for it. Our customers rave about our fast shipping, great service, and sunglasses that finally fit their needs and budget. Experience the Sunglass Rage difference – your eyes will thank you!