Brand Tone

Professional, Direct, Reliable, Trustworthy, Value-Oriented, Helpful (for B2B), Slightly Aspirational/Fashion-Aware (on social media)

Brand Values

• •Value for Money: Providing quality sunglasses at wholesale prices is a core offering.
• •Customer Service: Positive reviews frequently highlight good service and fast shipping, suggesting this is a valued principle.
• •Longevity and Experience: Family Owned Since 2001 implies stability, experience, and a commitment to the business.
• •Variety and Selection: Offering a wide range of styles (Aviator, Cat Eye, Sports, etc.) to meet diverse retailer needs.
• •Supporting Small Businesses/Resellers: The entire business model is geared towards enabling other businesses to source products efficiently.

Best Practices

• •Know Your Audience (Deeply): Always write with the wholesale buyer (retailer, reseller, small business owner) in mind. Understand their needs: profitability, quality for their customers, reliable supply, and current trends. The language should be professional but also acknowledge their entrepreneurial goals.
• •Prioritize Clarity and Conciseness: Wholesale buyers are busy. Get straight to the point. Use clear, unambiguous language, especially for product descriptions, pricing, and terms. Avoid overly flowery or vague marketing speak.
• •Emphasize Value and Benefits (for the Reseller): Don't just list features; explain how these features benefit the retailer (e.g., "high-demand style means quick turnover," "durable materials reduce returns," "bulk pricing increases profit margins").
• •Maintain a Professional Yet Approachable Voice: While the business is B2B, injecting a sense of partnership and helpfulness can be beneficial. The "family-owned" aspect allows for a slightly warmer, more personal touch than a large, impersonal corporation, but professionalism should remain paramount.
• •Develop a Simple Style Guide: Even a brief guide outlining key brand messages (e.g., "Family Owned Since 2001," "Wholesale Sunglasses by the Dozen"), preferred terminology (e.g., "retail partners" instead of just "customers"), and the desired tone (e.g., "Direct, Reliable, Value-Oriented") can ensure consistency across all communications, whether it's website copy, emails, or social media posts. Regularly review content against this guide.

Social Perception

Positive for B2B: Customers (likely retailers and resellers) perceive Sunglasses On Deck as a reliable source for affordable, good-quality wholesale sunglasses. They are appreciated for fast shipping and responsive customer service. Seen as a Wholesaler, Not a Retail Brand: The general public looking to buy a single pair of sunglasses is unlikely to be their primary audience or have a strong perception of them as a consumer-facing brand. The perception is firmly rooted in their B2B operations. Trustworthy Supplier: The consistent positive feedback regarding order fulfillment and product quality builds a perception of trustworthiness within their niche market.

Copy Examples

• •Headline for Email to Retailers: Stock Up & Stand Out: Hottest Summer Sunglass Trends Now Available by the Dozen. Free Shipping Over $200!
• •Social Media Post (Instagram - showcasing a new arrival): ✨ NEW ARRIVAL ALERT! ✨ Fresh drop of these chic [Style Name] sunglasses, perfect for your boutique. Quality you can trust, prices your business will love. Shop wholesale dozens now via the link in bio! #wholesalesunglasses #fashioneyewear #resellercommunity #sunglassesondeck #newstock
• •Website Banner for a Promotion: MAXIMIZE YOUR MARGINS! Get 10% Off All Sports Sunglasses Orders This Week. Your Go-To Wholesale Supplier Since 2001.
• •Product Description Snippet (for a specific model): Classic Aviators, reimagined. Durable frames, UV400 protection. Sold by the dozen, these best-sellers offer timeless style and unbeatable wholesale value for your customers. Perfect for [type of store/customer].
• •About Us Snippet (for a flyer or digital brochure): For over 20 years, Sunglasses On Deck has been a family-owned, trusted partner to retailers nationwide. We deliver quality wholesale sunglasses, diverse styles, and dedicated service, helping your business thrive. Order by the dozen and see the difference.