Brand Tone

Trendy, Aspirational, and Accessible

Brand Values

• •Fashion-Forward
• •Affordability
• •Quality
• •Customer Satisfaction

Best Practices

• •Bridge the Trust Gap with Transparency: Use copywriting to address trustworthiness, incorporate social proof, feature testimonials, and be transparent about policies.
• •Maintain a Consistent Voice Across All Platforms: Ensure a trendy, friendly, and helpful tone in all communications, and create a brand voice guide.
• •Focus on "Why" Not Just "What": Explain the benefits of product features to connect with customer needs and build value.
• •Engage with Your Audience Proactively: Use social media and email to build community, ask questions, and respond to comments professionally to improve social perception.
• •Let the Brand's Personality Shine Through: Infuse the vibrant, energetic personality from Mumbai into the copy using culturally relevant yet broadly understood language.

Social Perception

Highly polarized. Positive perception as a source for trendy, affordable sunglasses; negative perception due to critical trust deficit, reports of fraudulent activity, and unreliability.

Copy Examples

• •Your Style. Your Story. Your Shades. From Mumbai's vibrant streets to your wardrobe. Discover over 1500+ styles, from timeless aviators to the latest trends. Express yourself. We've got the vision.
• •Unbox Your Vibe. Level up your look with our new collection. UV400 protection meets cutting-edge style. Shop the drop—link in bio! #SunglassesMart #SeeTheWorldInStyle
• •Don't Break the Bank. Break the Mold. Why choose between style and savings? Get the celebrity-inspired looks you love at prices you can actually afford. Free shipping on all orders. Your new favorite pair is waiting.
• •Classic Cool, Modern Clarity. Our iconic aviators aren't just about style—they're about sight. Featuring glare-blocking polarized lenses and a lightweight stainless steel frame, they’re built for all-day comfort and protection. Drive safer, see clearer, and own a classic.
• •We Heard You Like Compliments. Get ready for them. The latest collection from SunglassesMart has just landed, and it's designed to turn heads. Find the perfect pair that feels like it was made just for you. Quality craftsmanship and unbeatable style are always our promise.