Brand Tone

sophisticated, fashion-forward, and aspirational

Brand Values

• •Curation and Exclusivity
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Fashion Authority
• •Customer Experience

Best Practices

• •Use Evocative and Descriptive Language: Focus on words that convey luxury, craftsmanship, exclusivity, and artistry.
• •Highlight Uniqueness and Curation: Emphasize the handpicked nature of the collections and the distinctiveness of the brands offered.
• •Maintain a Sophisticated and Polished Voice: Avoid overly casual slang or colloquialisms. The tone should be elevated but accessible.
• •Focus on Storytelling: Briefly allude to the heritage or design philosophy of the featured brands or the inspiration behind specific pieces.
• •Ensure Visual and Textual Harmony: The copy should complement the high-quality, fashion-forward imagery used across all platforms.

Social Perception

reputable retailer of high-end, authentic designer sunglasses

Copy Examples

• •Discover the intersection of avant-garde design and timeless elegance. Explore our curated collection of artisanal eyewear.
• •Elevate your vision. Indulge in handcrafted sunglasses from the world's most sought-after independent designers.
• •Beyond trends, lies individuality. Find your signature statement piece with Sunglass Curator.
• •Crafted for the discerning eye. Experience the unparalleled quality and artistry of our exclusive eyewear collections.
• •Define your style narrative. Shop unique sunglasses that speak to your distinct personality.