Brand Tone

Enthusiastic and Playful

Brand Values

• •Nostalgia
• •Fandom
• •Creativity

Best Practices

• •Embrace Pop Culture Language: Consistently use slang, quotes, and puns related to the franchises you feature. For example, use "May the Force be with you" for Star Wars items or "I can do this all day" for Captain America products.
• •Maintain High Energy: Use vibrant and enthusiastic language. Employ exclamation points, ask engaging questions, and use strong, active verbs to generate excitement in all communications.
• •Speak as a Fellow Fan: Write copy from the perspective of a genuine fan. This builds authenticity and trust. Share "inside jokes" or references that only true fans would understand.
• •Focus on Identity and Expression: Frame the products not just as items, but as a way for customers to express their identity and showcase their passion for their fandom.
• •Create a Style Guide: Develop a simple internal document that outlines the brand's tone, key phrases to use (and avoid), and the core values. This ensures that any person writing copy—for the website, ads, or future social media—maintains a consistent voice.

Social Perception

Neutral to Non-existent

Copy Examples

• •Your wall is calling... it said it needs more Super Heroes! Assemble your favorite Marvel moments with our new 3D Box Frames. It's not just art; it's an adventure. Shop the collection now!
• •This is the mug you're looking for. ✨ Whether it's morning coffee or a late-night brew, do it in galactic style. Tag the biggest Star Wars fan you know! #StarWars #TheForce #GeekMug
• •For your eyes only. This frame, inspired by the world's greatest spy, is the perfect blend of danger and sophistication. A must-have for any agent of style. Order yours... if you choose to accept the mission.
• •Subject: Blast from the Past! Our new arrivals are here to take you back in time. From classic comics to blockbuster hits, find the piece of your childhood that's been missing. Warning: May cause extreme nostalgia.
• •Don't Just Be a Fan. Wear It. Hang It. Live It. Explore our collections and bring your favorite characters home!