Brand Tone

Confident & Bold, Playful & Energetic, Stylish & Modern, Approachable & Inclusive (aspirational)

Brand Values

• •Quality
• •Style & Design
• •Comfort
• •Authenticity (Brazilian-inspired)
• •Sustainability & Ethical Practices
• •Freedom & Self-Expression

Best Practices

• •Embrace Bold & Confident Language: Use strong verbs and affirmative statements. Avoid hesitant or overly cautious phrasing. Focus on empowerment and self-assuredness.
• •Inject Playfulness & Energy: Incorporate a sense of fun and vibrancy. Use evocative language that conjures images of sun, beach, and good times. Don't be afraid of a little wit where appropriate.
• •Highlight Style & Quality: Consistently mention the unique design aspects, the Brazilian inspiration, and the premium, sustainable materials. Use descriptive words that convey a sense of modern fashion.
• •Speak to the Lifestyle: Connect the product to the aspirational lifestyle it represents – travel, confidence, freedom, and embracing the moment.
• •Maintain Authenticity: Stay true to the Brazilian roots of the sunga while also highlighting the brand's unique design perspective (e.g., "Designed in California, Made in Brazil"). Use clear, direct language that builds trust.

Social Perception

Positive Customer Feedback, Niche Appeal, Associated with Confidence & Lifestyle, Emerging Brand Awareness

Copy Examples

• •Headline: Unleash Your Inner Carioca. Body: Sun, sand, and the perfect sunga. Discover the authentic Brazilian beach vibe with Sunga Me. Confidence included. #SungaMeStyle
• •Headline: Dare to Ditch the Board Shorts. Body: Experience the freedom and unparalleled style of Sunga Me. Premium quality, ultimate comfort. Your summer just got an upgrade. #FeelTheFreedom
• •Headline: Not Just Swimwear, It's a Statement. Body: Bold designs, superior fit. Sunga Me is crafted for those who own their style, in and out of the water. What's your statement? #SungaSeason
• •Headline: From Rio's Shores to Your Wardrobe. Body: We brought the iconic sunga to you. Sustainably made, designed for impact. Get ready to turn heads. #BrazilianVibesOnly
• •Headline: Quality You Can Feel, Style They'll Notice. Body: Dive into comfort with our Oeko-Tex certified fabrics and discover designs that let you be you. Shop Sunga Me – life’s too short for boring swimwear. #OwnTheBeach