Brand Tone

empowering, friendly, and professional

Brand Values

• •Client-Centricity
• •Honesty and Hair Health
• •Empowerment and Confidence
• •Passion and Expertise
• •Community

Best Practices

• •Lead with Empowerment: Frame all communication, from service descriptions to social media captions, around the core value of boosting client confidence. Use words like "transform," "empower," "discover," and "rock."
• •Balance "Friendly" with "Expert": While using a warm, conversational tone and emojis, always ensure the message reinforces expertise. Mention specific techniques (e.g., "foilyage," "color melt") and share educational tips to remind clients they are in the hands of professionals.
• •Create a "Voice" Guide: Document the brand voice for all staff who post on social media or interact with clients online. Include a list of on-brand words (e.g., family, confidence, transformation, vibrant) and off-brand words (e.g., cheap, basic, just a haircut).
• •Tell Client Stories (with Permission): Move beyond just showing the "after." In social media captions, briefly and anonymously tell the story behind the transformation. For example, "This lovely guest was ready for a major change after a new promotion. We gave her a powerful, low-maintenance look to match her new confidence!"
• •Engage with Your "Family": When responding to comments and reviews, always use the brand's warm and appreciative tone. Thank clients by name, celebrate their new hair with them, and answer questions thoughtfully. This reinforces the community value in every interaction.

Social Perception

The public and customer perception of Sunflower Salon is overwhelmingly positive. The brand is perceived as a high-quality, reliable, and trendy salon. They are seen as skilled & talented, welcoming & friendly, and trustworthy.

Copy Examples

• •From subtle to stunning! ✨ There’s nothing like a perfectly blended balayage to bring new life and dimension to your hair. We are obsessed with this sun-kissed look! Ready for your own confidence boost? Tap the link in our bio to book your consultation. 🌻 #SunflowerSalonAZ #ArizonaHair #BalayagePeoria #HairTransformation
• •At Sunflower Salon, we believe confidence is your best accessory. Our expert stylists are passionate about creating a look that’s uniquely you—from rich color to a precision cut. Your journey to amazing hair starts with a conversation. Visit our New Guest page to get started! #PeoriaAZSalon #GlendaleHair #ArizonaStylist
• •More Than a Hairstyle. It's a Feeling. Discover the confidence that comes from hair you truly love. Our stylists are here to bring your vision to life with honesty, passion, and expertise.
• •Hey, Sunflower family! It's [Stylist's Name]. I'm working on a super fun vivid color today and wanted to share a tip: to keep your brights from fading, always wash with cold water! Have questions about maintaining your color? Drop them in the question box below!
• •🌻 A Little Sunshine For Your Inbox (and Your Hair!) Don't miss our latest transformations, pro hair tips, and a special offer just for our Sunflower family!