Brand Tone

Personal and Relatable, Creative and Passionate, Enthusiastic and Engaging, Trendy/Niche-Friendly, but potentially unreliable or unresponsive in customer service interactions.

Brand Values

• •Quality Craftsmanship
• •Creativity and Inspiration
• •Customer Connection/Community (intended)
• •Value for Money
• •Made in the USA

Best Practices

• •Stay True to Your "Why": Always circle back to the "Mama Owned Small Business" and "Handcrafted with Love" ethos. Let this genuine passion shine through in your wording. Use warm, approachable language.
• •Embrace the Creative Spirit: Use vibrant, descriptive words that evoke creativity and inspiration. Words like "dazzling," "magical," "unleash," "imagine," and "create" can be powerful.
• •Highlight Quality and Care: Continuously reinforce the quality of materials and the care that goes into making each product (e.g., "expertly crafted," "premium," "highest standard").
• •Be Authentic and Transparent (Crucial given recent feedback): While maintaining a positive and enthusiastic tone, it's vital to be honest, especially regarding production times, stock levels, and customer service. If issues arise, address them with the same personal and caring tone you aim for in your marketing. Avoid over-promising.
• •Engage Your Community: Use inclusive language ("your vision," "let's create together"). Encourage interaction and sharing. Reflect the language and interests of your target audience (e.g., "Spooky Season," crafting trends).

Social Perception

Divided: Some customers appreciate the wide range of products, quality, custom order availability, and fast production. Others have significant concerns regarding customer service, unfulfilled orders, lack of communication, and accusations of prioritizing a new business, leading to labels like "scammy" and "shady."

Copy Examples

• •Headline: Unleash Your Inner Artist with Our Vibrant Alcohol Inks! Body: Handcrafted with love (and a little bit of science!) by a mama-owned small business. Our premium, US-made inks deliver dazzling colors for your most inspired creations. Get started on your next masterpiece today!
• •Headline: Spooky Season is Calling! 🎃✨ Body: Get your craft witches together! From ghoulishly glittery tumblers to boo-tiful custom pens, our Halloween collection is here to make your spooky creations stand out. Limited stock – conjure yours up before they vanish!
• •Headline: Your Vision, Our Craftsmanship: Custom Tumblers Made Easy! Body: Got a brilliant idea for a tumbler? We’ll bring it to life! Our double-walled stainless steel tumblers are handcrafted just for you in 1-3 days. Keeps drinks icy for 12 hrs & toasty for 5! Email us your design and let’s create something amazing together.
• •Headline: Join the Sunflower Family! 🌻 Body: We’re more than just a craft shop; we’re a community of creators! Follow us for tips, new product drops, and exclusive deals. Tag us in your #SunflowerInspiredCreations – we can’t wait to see what you make!
• •Headline: Sparkle Brighter with Our Custom Glitter Mixes! Body: Why settle for ordinary when you can have extraordinary? Our unique S.I.C. Custom Glitter Mixes are hand-blended for maximum shine and creativity. Perfect for tumblers, resin art, and making every project pop!