Brand Tone

irreverent, humorous, and relatable

Brand Values

• •Authenticity
• •Humor as a Coping Mechanism
• •Community
• •Sustainable Practices

Best Practices

• •Always lean into the brand's signature sarcastic and witty humor. Avoid generic or overly sentimental language.
• •Use everyday language and refer to common struggles and anxieties. This authenticity is the cornerstone of the brand's connection with its audience.
• •Every piece of copy should feel like an unspoken thought that customers would be bold enough to wear.
• •Use language that fosters a sense of an inside joke. Refer to your customers as "sunshine souls" or other endearing, on-brand terms.
• •Don't shy away from provocative or edgy slogans. This is what sets the brand apart and resonates with its target demographic.

Social Perception

Sunflower Alley is perceived as a trendy and edgy brand that provides a voice for a generation that is open about its vulnerabilities but chooses to face them with humor. The brand has successfully cultivated an image of being more than just a clothing store; it's a lifestyle brand for "sunshine souls" with a sarcastic twist. The connection is personal, with many customers expressing that the brand's products are highly relatable.

Copy Examples

• •Our new 'Mentally Ill, But Totally Chill' tee is here. Because who has the energy for drama when you're busy just trying to keep it together? Shop the vibe.
• •That feeling when your anxiety is chronic but your outfit is iconic. ✨ Tap to shop the look that says 'I'm handling it' (with a little help from caffeine and sarcasm).
• •20% Off Everything You Didn't Know You Needed to Say.
• •When I said I liked it rough, I didn't mean my entire life. #sendhelp #orfashion
• •Start your day with a dose of reality. Our 'I Don't Need Sex, Life Fucks Me Everyday' mug is cheaper than therapy and holds coffee. You're welcome.