Brand Tone

aspirational, fun, and casual with an emphasis on quality

Brand Values

• •Quality and Originality
• •Fun and Nostalgia
• •Lifestyle Enhancement
• •Customer Experience

Best Practices

• •Sell the Lifestyle, Not Just the Float: Focus copy on the experience: relaxation, fun, friendship, and creating memorable moments. Use aspirational language that paints a picture of a dream summer.
• •Emphasize Quality and Originality: Consistently include phrases like "The Original," "Premium Quality," or "Durable by Design" to differentiate from competitors and justify the price point.
• •Maintain a Fun and Casual Voice: Keep the tone light, and celebratory. Use playful words and phrases that reflect the brand’s nostalgic roots and the fun nature of the products.
• •Use Strong, Evocative Calls-to-Action: Go beyond "Buy Now." Use CTAs that align with the brand's voice, such as "Claim Your Oasis," "Upgrade Your Summer," or "Start the Party."
• •Leverage Storytelling: Weave the brand's founding story of nostalgia and fun into "About Us" pages, emails, and social media content to build a stronger emotional connection with the audience.

Social Perception

The general perception is positive, centered on the novelty and enjoyment of the products. Customers see the floats as a fun addition to summer activities. The brand is perceived as a provider of premium, giant pool floats for adults who want to relax in style. However, the lack of an active social media presence means the brand is missing opportunities for direct community engagement and user-generated content.

Copy Examples

• •Don't just float. Make a splash. Our original, giant inflatables are built for legendary summer moments. #Sunfloats #PoolParty #SummerVibes
• •Your Weekend Oasis Has Arrived. Crafted from premium, stay-cool materials for all-day lounging. This isn't just a float, it's a destination.
• •The Original Party-Sized Floats Are Back. Why settle for ordinary? From giant unicorns to floating pizza slices, Sunfloats brings the fun and the quality. Made to outlast the party. Shop the collection now for free shipping!
• •Your pool is looking a little empty... Hey [Name], summer's calling. It's time to upgrade your float game. Discover the durable, vibrant, and ridiculously fun inflatables that started it all.
• •The Gold Swan - Ride with Royalty. Elegance meets extravagance. Our iconic Gold Swan isn't just a float; it's a statement. Made with heavy-duty, fade-resistant vinyl, it’s designed for luxurious days on the water. Be the envy of the pool and create your own floating paradise.