Tono de Marca

aspirational, friendly, and encouraging

Valores de Marca

• •Natural & Nourishing
• •Handcrafted Quality
• •Ethical Practices
• •Authenticity & Empowerment
• •Affordability

Mejores Prácticas

• •Lead with "You": Frame your copy around the customer. Instead of "Our products contain...", try "Your skin will love...". This makes the message personal and focuses on benefits over features.
• •Embrace the Sunshine: Consistently use warm, positive, and uplifting language. Words like "radiant," "glow," "sun-kissed," "luminous," and "nourish" should be staples in your brand vocabulary.
• •Tell the Story: Weave the brand's authentic story into your communication. Mentioning that products are "handcrafted" or referencing the "female-founded" aspect reinforces your values and builds a stronger connection than just listing product specs.
• •Balance Aspiration with Action: Inspire customers with the idea of a beautiful glow, but always pair it with a clear, practical benefit. For example, "Get that sun-kissed radiance (aspiration) while healing dry skin (action)."
• •Be Conversational and Engaging: Use a friendly, approachable tone across all platforms. Ask questions in your captions, use relevant emojis (like "."), and respond to comments to foster a community feel, just as you do on TikTok and Instagram.

Percepción Social

The brand is perceived as a relatable and trustworthy small business, an expert in lip and body care, fostering a sense of community, and aligning with consumer demand for sustainable and transparent beauty.

Ejemplos de Copy

• •That weekend glow, bottled. ✨ Our Golden Hour Glow Oil is handcrafted with nourishing jojoba and marula oils to give you a radiant shimmer that’s more than skin deep. It’s your confidence, shining through. Vegan, cruelty-free, and made for you. #SundrippedGlow #BodyOil #NaturalBeauty
• •☀️ Your Weekly Dose of Sunshine is Here! ☀️
• •Tired of dry, flaky lips? Say hello to your new favorite routine. Our Berry Burst Lip Scrub gently buffs away dead skin with natural sugars, while a blend of moisturizing oils leaves your lips feeling soft, smooth, and perfectly prepped. Handcrafted with love and all-natural ingredients, it’s the first step to your most kissable smile yet.
• •Glow On Your Own Terms. At Sundripped Cosmetics, we believe beauty is about feeling good in your own skin. Founded on a dream to create authentic, plant-based care, our products are handcrafted to help you shine. From our founder's first batch to your daily routine, it's a story of empowerment. Discover our journey and find your glow.
• •The secret to our shimmer? Just a little bit of sunshine and a whole lot of love. ❤️ #HandmadeCosmetics #SmallBusiness #VeganBeauty #ShimmerOil