Brand Tone

Educative, Passionate, Holistic, Inspiring, Respectful, Ethical, Calm & Nurturing

Brand Values

• •Holistic Health
• •Natural & Organic Purity
• •Efficacy & Quality
• •Education & Empowerment
• •Tradition & Wisdom
• •Sustainability & Ethical Sourcing
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., Educative, Passionate, Holistic, Inspiring, Calm), preferred vocabulary (e.g., "holistic," "balance," "nurture," "wisdom," "ethically sourced"), and phrases to avoid (e.g., overly aggressive sales language, unsubstantiated claims).
• •Emphasize Education and Empowerment: Frame copy around sharing knowledge and helping individuals take an active role in their well-being, rather than just selling products. Use "we" to foster a sense of community and shared journey.
• •Highlight Purity and Ethical Sourcing: Consistently mention the organic, wildcrafted nature of ingredients and the careful, ethical processes involved in creating products. This reinforces trust and aligns with core values.
• •Connect with Nature and Tradition: Weave in references to the natural world, the source of the herbs, and the traditional knowledge (TCM, Ayurveda, Western herbalism) that informs the remedies. This adds depth and authenticity.
• •Maintain a Passionate Yet Grounded Voice: Let the genuine love for herbalism and natural healing come through, but always ensure that claims are responsible and avoid making definitive medical assertions that could be misconstrued (always include disclaimers where necessary, e.g., "This statement has not been evaluated by the FDA...").

Social Perception

Trusted Local Apothecary, Authentic & Passionate, Effective Natural Remedies, Knowledgeable Resource

Copy Examples

• •Headline: Rediscover Your Balance. Naturally. Body: At Sundial Medicinals, we believe true wellness comes from harmony. Explore our handcrafted herbal remedies, created with ethically sourced botanicals to support your body’s innate wisdom. Let us guide you on your journey to holistic health.
• •Headline: The Wisdom of Nature, Bottled for You. Body: Each Sundial Medicinals tincture and tea is a testament to the power of plants. Lovingly formulated by our herbalist, Emily Stock, using time-honored traditions and the purest organic ingredients. Nurture your well-being from the roots up.
• •Headline: More Than Just Herbs – A Holistic Lifestyle. Body: Join the Sundial Medicinals community and connect with the ancient practice of herbalism. Our mission is to empower you with knowledge and effective natural solutions for life’s imbalances. Because your health is a precious ecosystem.
• •Headline: Crafted with Passion, Rooted in Tradition. Body: From our gardens and wild Utah landscapes to your hands, Sundial Medicinals offers potent, pure herbal products. We meticulously grow, harvest, and create every formula to ensure the highest quality and efficacy for your natural healing journey.
• •Headline: Feeling Out of Sync? Let Nature Guide You Back. Body: Sundial Medicinals provides a path to wellness inspired by the cycles of nature and the wisdom of traditional herbalism. Explore our apothecary for remedies that soothe, strengthen, and restore. Start your journey to vibrant health today.