Brand Tone

Friendly and Approachable, Knowledgeable and Experienced, Lifestyle-focused, Community-Oriented

Brand Values

• •Customer Service: Genuine, personalized, and knowledgeable customer service is a core value.
• •Wide Selection & Quality: Offering a huge range of swimwear and related products from various reputable brands.
• •Coastal Lifestyle: Embracing and promoting the lifestyle associated with living by the coast.
• •Longevity and Trust: Being an established, family-run business for over 30 years builds trust.
• •Emerging Sustainability: They are taking steps towards more sustainable practices, including packaging and supporting brands with eco-friendly initiatives.

Best Practices

• •Embrace the "Coastal Friend" Persona: Write as if you're a knowledgeable and friendly local sharing your love for the coastal lifestyle. Use warm, inviting language.
• •Highlight Expertise & Longevity Subtly: Weave in phrases that allude to their decades of experience and the knowledge of their staff without being boastful. E.g., "Our team's top pick for a flattering fit..."
• •Focus on Lifestyle Benefits: Don't just sell swimwear; sell the feeling of a perfect beach day, confidence, and the joy of coastal living.
• •Keep it Authentic and Genuine: Reflect the family-run, community-focused aspect of the business. Avoid overly corporate or impersonal language.
• •Maintain Visual & Verbal Consistency: Ensure that the tone of the copy aligns with the imagery used (e.g., sunny, relaxed beach scenes) across all platforms.

Social Perception

Trusted Local Retailer, Go-To for Swimwear, Helpful and Friendly, Associated with summer, relaxation, and beach culture.

Copy Examples

• •Headline: Your Perfect Sunshine Coast Style Starts Here. ✨ Dive into 30+ years of curated beachwear and expert advice at Sundaze Swimwear.
• •Instagram Post: Golden hour hues and a fit that feels like you. ☀️ Our team's been helping you find your perfect swimwear for decades – come say hi and let us help you find your next favourite piece! #SundazeSwim #CoastalLiving #SunshineCoast
• •Product Description Snippet (for a new arrival): Meet the [Product Name] – blending timeless style with all-day comfort for those endless beach days. Crafted for the coastal soul, just like Sundaze Swimwear. Our experts love its [specific feature] for [benefit].
• •Email Subject Line: ☀️ Hello Sunshine! New Arrivals & Your Coastal Style Guide Inside...
• •About Us Snippet: More than just a store, Sundaze Swimwear is a Sunshine Coast local, just like you. For over 30 years, our family has been dedicated to helping you find the perfect pieces for your beach days, with a smile and advice you can trust.