Brand Tone

Warm, personal, and nostalgic, emphasizing comfort, beautiful design, and the special feeling of home. It's inviting and evokes welcoming elegance with words like "cozy," "comfortable," and "beautiful."

Brand Values

• •Passion for Design
• •Curation and Storytelling
• •Quality and Timelessness
• •Comfort and "Hygge"

Best Practices

• •Every piece of copy, from product descriptions to social media captions, should tell a small story. Focus on the inspiration behind the product, the artisan who made it, or the feeling it evokes.
• •Write as if you are speaking to a friend. Use "you" and "your" to make the customer feel seen and understood. The owner's personal voice on the "About Us" page is a great model to follow.
• •Consistently weave in words and phrases that reflect the brand's values, such as "curated," "handcrafted," "timeless," "cozy," and "story."
• •The clean, neutral, and natural aesthetic of the website should be mirrored in all marketing materials. The tone of the copy should always align with this visual identity.
• •Instead of just describing what a product is, focus on how it will make the customer feel. For example, instead of "a wool blanket," try "a blanket to wrap yourself in on a quiet Sunday morning."

Social Perception

The perception is primarily shaped by the brand's own messaging due to limited online presence. The name "Sunday Visits Home" evokes a positive and warm feeling, suggesting an approachable brand focused on creating a pleasant home environment.

Copy Examples

• •Find the story in your home. Discover curated, handmade pieces that bring warmth and timeless design to your everyday.
• •Inspired by cozy Danish evenings and the simple elegance of Belgian design, our linen sofa is an invitation to unwind. It’s more than a piece of furniture; it’s the heart of your home's story.
• •At Sunday Visits Home, we believe a home should be a collection of what you love. That's why we travel, we search, and we connect with artisans to bring you pieces with a past and a future.
• •A little bit of 'hygge' for your inbox.
• •The art of slow living. Our latest collection is a tribute to natural materials and the beauty of handcrafted design. #SundayVisitsHome #HyggeHome #TimelessDesign