Brand Tone

personal, crafty, and appreciative

Brand Values

• •Quality Craftsmanship
• •Family and Community
• •Personalization and Customization
• •Customer Appreciation

Best Practices

• •Lead with the "Why": Always start with the story. Remind customers that they are supporting a small, family-run business. This personal connection is a major strength.
• •Use "We" and "Our": Consistently use personal pronouns like "we," "our," and "us" to reinforce the human element behind the brand, rather than a faceless corporation. Refer to the owners, Brittany and Nate, where appropriate.
• •Emphasize "Handcrafted" and "Quality": Use descriptive words that highlight the care and craftsmanship put into each product. Terms like "made to order," "handcrafted," "custom engraved," and "high-quality" should be staples in product descriptions and marketing copy.
• •Maintain a Grateful and Approachable Voice: Continue to express thanks for customer support. Keep the language simple, friendly, and direct. Ensure contact information is easy to find and inquiries are met with a personal response.
• •Balance Humor with Heart: While the humorous and quirky product names are a great hook, they should be balanced with the heartfelt messaging of a family business. This combination creates a unique and memorable brand personality.

Social Perception

The brand is perceived as a reliable small business that delivers quality, custom products. Customers frequently praise the quality of the products, softness of shirts, and fast service, indicating high satisfaction and loyalty.

Copy Examples

• •Your weekend just got a new uniform. Our latest collection of super-soft tees is here, featuring designs made to match your mood—from 'caffeinated' to 'comfy.' Each one is crafted with care in our family workshop. Find your new favorite today!
• •Make your house a home with a personal touch. Our custom engraved cutting boards and home decor are designed by you, and handcrafted by us. The perfect gift for a loved one, or a special treat for yourself. Let's create something beautiful together.
• •From our family to yours. What started in our garage in 2016 has become our passion: creating high-quality, custom pieces that you'll love for years. Every order from Sunday Vibes Co supports our small family business, and we couldn't be more grateful. - Brittany & Nate
• •A little something from our workshop to your wardrobe.
• •For those days fueled by coffee and dark humor. Our 'Murder Shows and Comfy Clothes' tee is made from the softest cotton, perfect for your next true-crime binge. It’s not just a shirt; it’s a whole mood.