Brand Tone

Aspirational & Evocative, Relaxed & Chic, Playful & Joyful, Confident & Quality-Focused, Friendly & Approachable

Brand Values

• •Quality & Durability
• •Style & Aesthetics
• •Functionality & Practicality
• •Love for the Beach/Coastal Lifestyle
• •Sustainability
• •Creating an Experience

Best Practices

• •Embrace Evocative Language: Use words that paint a vivid picture of the beach experience – "sun-drenched," "golden hour," "coastal breeze," "carefree," "salty air." This helps transport the customer and connect emotionally.
• •Speak to the "Why," Not Just the "What": Focus on the feeling and experience the products provide (e.g., "your personal oasis," "effortless elegance on the sand," "creating memories") rather than just listing features. Connect products to the cherished moments of a beach lifestyle.
• •Maintain Visual & Verbal Consistency: Ensure that the language used in copy always aligns with the brand's visual aesthetic – chic, relaxed, and slightly vintage. If the images are dreamy and aspirational, the words should be too.
• •Highlight Quality and Sustainability Subtly: Weave in mentions of premium materials, UPF protection, durability, and eco-friendly practices naturally within lifestyle-focused messaging. Let these aspects reinforce the value proposition without sounding overly technical.
• •Keep it Authentic and Passionate: Let the genuine love for the beach and the "endless summer" ethos shine through. The copy should feel like it's written by someone who truly lives and breathes the coastal lifestyle.

Social Perception

Highly Regarded for Style and Quality, Investment Pieces, Desirable and Popular, Associated with an "Aussie-Style Summer", Generally Positive Customer Experience

Copy Examples

• •Unfold your slice of paradise. Our [Pacific Stripe Beach Umbrella] offers timeless style and UPF50+ shade, so your only worry is the tide. #SundaySupplyCo #EndlessSummer
• •Lazy Sundays, meet lasting luxury. Sink into the comfort of our [Natural Instinct Beach Chair], designed for sun-drenched days and effortless style. Beach day, elevated. #BeachDays #VintageInspired
• •From sunrise surfs to golden hour glows, carry your essentials in chic, sustainable style. Our [Dunes Towelling Cooler Bag] keeps things cool while you soak up the sun. #BeachEssentials #QualityCrafted
• •More than just a towel, it's your sun-soaked sanctuary. Wrap yourself in the quick-drying comfort of our [Tallow Beach Blanket], made for sprawling out and slowing down. #SundayBliss #CoastalLiving
• •Chasing the sun, responsibly. Our beach essentials are crafted with premium, sustainable materials because beautiful beach days shouldn't cost the earth. #SustainableStyle #MadeForShadeAndThePlanet