Brand Tone

Practical and Value-Driven

Brand Values

• •Affordability
• •Performance & Quality
• •Accessibility
• •Practicality

Best Practices

• •Lead with Clarity: For any product that is not a full set, start the title and the first line of the description with "SINGLE CLUB ONLY" or "INDIVIDUAL IRON." This preemptively manages customer expectations.
• •Embrace the "Value" Vocabulary: Consistently use words and phrases like "Affordable," "Value," "Pre-gloved," "Minimum Outlay," "Smart Upgrade," and "Cost-Effective." This reinforces the core brand value.
• •Name-Drop Premium Brands: Always mention the top-tier brands (Titleist, Ping, Callaway, etc.) you stock. This builds credibility by associating your store with established quality.
• •Maintain a Practical Tone: Avoid aspirational or lifestyle-focused language. The customer is here for a specific, practical purpose. The copy should be direct, informative, and focused on the product's condition, specs, and price.
• •Use "You/Your" to Solve a Problem: Frame the copy around solving the customer's problems. Instead of "We sell used clubs," use "Complete your set" or "Replace your lost wedge." This makes the message more personal and service-oriented.

Social Perception

Customers appreciate the value and quality of used equipment, but there's a recurring issue of confusion with single item listings leading to negative feedback. Overall brand visibility is low, often overshadowed by similar names.

Copy Examples

• •Lost your lucky 7-iron? Don't replace the set, just the club. We've just added this TaylorMade P790 7-iron in very good condition to the shop. Maximum performance for minimum outlay. *Please note: this is a single iron.* Tap to shop our full range of individual replacement clubs.
• •Your Favourite Clubs, For Less. We source the best pre-owned gear from brands like Titleist, Callaway, and Mizuno so you can upgrade your bag without breaking the bank. Quality guaranteed.
• •SINGLE IRON ONLY: Callaway Apex Pro 8-Iron / Regular Flex Steel Shaft / Very Good Condition
• •Just In: Individual Titleist AP2 Irons, Callaway Drivers & Scotty Cameron Putters
• •At Sunday Sticks, we believe a lost or broken club shouldn't mean buying a whole new set. We specialize in sourcing individual, high-quality used clubs from the world's best brands. It's the smartest, most affordable way to keep your bag in winning form. Maximum performance, minimum outlay.