Brand Tone

Playful, Confident, and Empowering

Brand Values

• •Individuality and Self-Expression
• •Bravery and Experimentation
• •Timelessness with a Modern Twist
• •Quality and Consciousness
• •Passion and Authenticity

Best Practices

• •Lead with Confidence and Playfulness: Always use an energetic, positive, and slightly daring tone. Use words like "bold," "brave," "playful," "fun," and "cool." Avoid overly formal or technical language.
• •Emphasize Individuality: Frame your products not just as jewelry, but as tools for self-expression. Use phrases like "your world," "your style," "made for the individualist," and "break the mold."
• •Tell the Brand Story: Weave the founder’s authentic passion and the brand's origin into your content. This builds a stronger connection with an audience that values authenticity. Mentioning the Sydney roots and recycled materials adds depth.
• •Engage with Your Community's Language: Pay attention to how your audience on TikTok and Instagram talks. Use relevant slang, trends (like "POV" or "main character energy"), and formatting that feels native to each platform, without losing the core brand voice.
• •Focus on the "Why," Not Just the "What": Instead of just describing a ring (the "what"), describe the feeling it evokes (the "why"). For example, instead of "A gold-plated ring with a blue stone," try "The ring that reminds you to be a little braver, a lot more colorful, and 100% you."

Social Perception

SUNDAY STEPHENS is perceived as a fresh, exciting, and high-quality emerging jewelry brand. Customers and followers see it as both fashionable and meaningful, highly regarded for its unique, colorful, and bold designs. It resonates with a younger, creative, and fashion-forward demographic that values individuality and authentic brand stories.

Copy Examples

• •Why blend in when your jewelry can pop? Our latest collection is for the bold, the brave, and the colorful. Break the rules. Stack them up. Be your own masterpiece. #SundayStephens #TimelessCool
• •POV: You just found your new personality trait. ✨ Unboxing the magic from @sundaystephenss. Each piece is a whole mood. Obsessed is an understatement. #JewelryHaul #MaximalistJewelry #SundayStephens
• •Jewellery for Your Inner Main Character. Be Brave. Have Fun. Define Your Own Style.
• •Ready to Play? Our New Collection Just Dropped! Forget yesterday's trends. We’re here to make our own. Inspired by timeless icons and remixed for right now, our new collection is all about colorful confidence. Designed in Sydney and made for individualists like you. Go on, find your new favorite.
• •From a dream in a Sydney bedroom to a global community of creatives. SUNDAY STEPHENS was born from a passion to create jewelry that’s as unique as you are. Made with recycled silver and endless fun. This isn’t just an accessory; it’s a statement. Join our world. [Shop Now]