Brand Tone

Warm and Caring, Conscious and Ethical, Artisanal and Authentic, Slightly Whimsical and Playful, Informative and Educational

Brand Values

• •Sustainability
• •Ethical Production
• •Quality and Craftsmanship
• •Child Well-being and Safety
• •Authenticity and Heritage
• •Mindful Consumption

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (warm, ethical, artisanal), target audience, and provide examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "Why" Over "What": While describing product features is important, always connect them back to the brand's core values. Explain *why* organic cotton matters (safer for baby, better for earth), *why* supporting artisans is crucial.
• •Use Storytelling: Weave narratives around the products, the makers, and the brand's journey. This reinforces authenticity and emotional connection, aligning with the caring and artisanal tone.
• •Maintain Visual-Textual Harmony: Ensure the language used in copy complements the visual style. If the imagery is soft, natural, and warm, the copy should reflect this rather than being overly technical or aggressive.
• •Listen and Adapt (Slightly): Pay attention to how your audience communicates and responds. While maintaining core consistency, allow for slight adaptations in tone for different platforms (e.g., slightly more playful on Instagram, slightly more informative on a blog post) without losing the essence of the brand voice. Regularly review customer feedback for insights into how your brand is perceived.

Social Perception

Positive Association with Quality and Ethics, Appreciation for Natural and Organic Focus, Seen as a Premium, Niche Brand, Trusted for Baby and Sensitive Skin, Visually Appealing, Community Engagement

Copy Examples

• •Wrap your little one in the pure comfort of nature. ☁️ Our new [Product Name] romper is lovingly crafted from GOTS-certified organic cotton, gentle on delicate skin and kind to our planet. Discover the story behind every stitch. #IndigoKids #OrganicBaby #SustainableStyle #ConsciousParenting #NewCollection
• •Spark Joy & Imagination: Handcrafted Wooden Toys They'll Cherish
• •Each [Product Name] blanket tells a tale of tradition. Hand-block printed by skilled artisans in India using natural, baby-safe dyes, it’s more than a blanket – it’s a piece of heritage, made with love and designed for cozy moments.
• •Indigo With Love: Organic essentials for little ones. Crafted with care, inspired by nature.
• •Dress Your Child in Kindness. Shop Organic & Ethically Made.