Brand Tone

Calm & Gentle, Nurturing & Caring, Authentic & Grounded, Sensory & Evocative, Respectful & Mindful

Brand Values

• •Natural & Plant-Based
• •Slow Living & Intentionality
• •Sustainability & Ethical Sourcing
• •Handcrafted Quality
• •Sensory Experience & Ritual
• •Authenticity & Connection
• •Holistic Well-being

Best Practices

• •Embrace Sensory Language: Use words that evoke smell, touch, and feeling. Describe textures as velvety, melting, or gentle; scents as earthy, uplifting, or subtle. Focus on how the product makes one feel.
• •Maintain a Gentle, Calm Voice: Avoid hype, overly aggressive calls to action, or slang. Keep sentences flowing smoothly, using a reflective and thoughtful cadence.
• •Highlight Natural Elements & Processes: Frequently reference the botanical ingredients, the garden, handcrafting, and the slow infusion processes. This reinforces authenticity and the connection to nature.
• •Speak from a Place of Passion & Authenticity: Let the genuine love for herbalism, nature, and slow living shine through. Share personal reflections or the why behind a product.
• •Focus on Ritual and Nourishment over Fixing: Frame product use not as fixing flaws, but as acts of self-care, daily rituals, and ways to nourish the skin and spirit. This aligns with the holistic and gentle approach of the brand.

Social Perception

High Quality & Effective, Nurturing & Luxurious Self-Care, Authentic & Trustworthy, Aspirational Lifestyle, Calm Escape

Copy Examples

• •Unwind your day, embrace the quiet. Our [Oil Name] Body Oil, handcrafted with sun-infused calendula and soothing chamomile, melts into your skin, leaving it nourished and your spirit calm. A simple ritual for a softer evening. #SlowBeauty #SundaysCompany
• •From our gardens to your skin. At Sunday's Company, we believe in the quiet power of nature. Each botanical is handpicked, each oil slowly infused, capturing the pure essence of a life lived intentionally. Discover the art of slow beauty. #Handcrafted #PlantBasedApothercary
• •What does your Sunday sanctuary look like? A quiet corner, a warm cup of tea, a moment to simply be. Share your slow moments with us. #SundaysCompany #SimpleJoys #MindfulLiving
• •Step into a space where time slows. Our Warkworth apothecary is a haven of natural scents and gentle textures, inviting you to breathe deep and reconnect. We’re open [Days, Hours]. #SensoryExperience #ShopLocalWarkworth #SundaysCompany
• •Reveal your skin's natural radiance. Our [Serum Name] Face Serum, rich with [Key Ingredient 1] and [Key Ingredient 2], hydrates, soothes, and restores. More than skincare, it’s a daily act of love for your skin. #NaturalSkincare #HealthyGlow #SundaysRitual