Brand Tone

Friendly and Approachable, Empowering and Supportive, Enthusiastic and Positive, Helpful and Informative

Brand Values

• •Convenience
• •Affordability
• •Quality & Durability
• •Self-Care and Empowerment
• •Customer Focus & Community
• •Innovation/Problem-Solving

Best Practices

• •Embrace Positivity and Enthusiasm: Use upbeat language, emojis where appropriate (especially on social media), and exclamations to convey excitement about the products and their benefits.
• •Stay Relatable and Approachable: Speak directly to the customer using 'you' and 'your.' Share stories and use language that resonates with the target audience's everyday life and challenges (e.g., busy schedules, desire for affordable beauty).
• •Highlight Empowerment and Solutions: Frame the product as a solution that gives customers control over their beauty routine, saving them time and money while making them feel good.
• •Be Clear, Concise, and Helpful: While being friendly, ensure that product information, application tips, and benefits are communicated clearly and directly. Answer potential customer questions proactively in your copy.
• •Incorporate Social Proof: Regularly use customer testimonials, user-generated content, and phrases that reflect community (e.g., 'Join the club,' 'Our customers love...') to build trust and reinforce the brand's positive perception.

Social Perception

Positive Customer Experiences, Seen as a 'Game Changer', Good Value for Money, Responsive and Engaged Brand, Growing Recognition

Copy Examples

• •Headline: Bye-Bye Salon Bills, Hello Gorgeous Nails! ✨ Body: Tired of spending a fortune and hours at the nail salon? Get that flawless, long-lasting mani in minutes with Sunday Nails AU! Perfect for busy bees who deserve a little glam. Your nails (and wallet) will thank you! #SundayNailsAU #DIYNails #SalonQualityAtHome
• •Headline: Your Secret Weapon for Stunning Nails, Anytime. 😉 Body: Life’s hectic, but your nails don’t have to show it! Our semi-cured gel nail stickers are super easy to apply, last for weeks, and look absolutely amazing. Ready for your confidence boost? Tap to shop! #EasyNails #PressOnNails #NailGoals
• •Headline: From Drab to Fab in Under 20! 💅 Body: Seriously! Get a salon-worthy manicure that stays put through work, workouts, and even washing up. Sunday Nails AU makes beautiful, durable nails achievable for everyone. What design will you rock this week? #NailTransformation #BusyMomHacks #SelfCareSundayEveryday
• •Headline: Join the Sunday Nails Fam! 💖 Body: See why thousands of Aussies are obsessed with our easy-to-use gel nail stickers! Real results, real smiles. Share your #SundayNailsAU look with us – we love seeing your amazing manis! #CustomerLove #NailCommunity #AustralianMadeEasy
• •Headline: No More Nail Drama – Just Stunning Results! 🙌 Body: Forget smudges, chips, and endless drying time. Our semi-cured gel nail stickers are here to save your precious time and give you flawless nails that last. It's time to nail your look, effortlessly! #PerfectMani #GelNailStickers #BeautyMadeSimple