Brand Tone

Inspirational, Community-Focused, and Modern

Brand Values

• •Faith & Evangelism
• •Quality
• •Community
• •Purpose & Mission
• •Commitment

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission. Instead of just saying "New hoodie available," frame it as "A new way to share your faith." The purposesparking faith-filled conversationsshould be evident.
• •Use "Community" Focused Language: Employ inclusive words like "family," "we," "us," and "community" to foster a sense of belonging among customers.
• •Balance Boldness with Modern Style: The copy should be confident and direct about its Christian message ("express your faith boldly") while maintaining a cool, modern, and fashion-forward tone that avoids cliché or preachy language.
• •Highlight Quality and Origin: Consistently mention key quality features like "screen-printed," "premium apparel," and "packaged in Minnesota" to build trust and justify the product's value.
• •Incorporate Brand Slogans: Regularly use established brand taglines like "Work Hard, Pray Hard," "You Are Known," and "Wear Your Faith" across all platforms to build brand recognition and reinforce core values.

Social Perception

Based on the brand's self-presentation and social media engagement, the intended perception is that of a modern, stylish, and authentic Christian lifestyle brand. It is perceived as a way for younger, fashion-conscious Christians to represent their beliefs. Customers who engage with the brand on social media appear supportive of its mission, often using phrases that echo the brand's values like "wear your faith boldly."

Copy Examples

• •More than a hoodie. It’s a statement. Our 'Work Hard, Pray Hard' collection is designed for your daily journey, reminding you where your strength comes from. Quality fabric for comfort, bold design for conversation. Wear your faith. #sundayhrs #workhardprayhard #christianapparel #faithandfashion
• •On-screen text: Your faith isn't just for Sunday. Caption: Every day is a chance to shine. Ready to share your story without saying a word? #christiantiktok #faith #wearyourfaith #sundayhrs #christianstreetwear
• •Headline: DESIGNED TO SPARK CONVERSATION. Sub-headline: Premium, faith-based apparel for your everyday mission. Shop the 'You Are Known' collection now.
• •Subject: It's Here: The New Collection to Express Your Faith. Body: Hi [Customer Name], At SUNDAYHRS, we believe what you wear can be a testament to what you believe. Our newest collection is crafted with that purpose in mindto give you the confidence to spark meaningful conversations. Made with premium materials and designed right here in Minnesota, each piece is a reminder of a life committed to faith, every day of the week. Welcome to the family. Explore the new drop.
• •Headline: Finally, Christian Streetwear You’ll Actually Want to Wear. Body: Tired of faith-based apparel that doesn’t fit your style? SUNDAYHRS blends modern streetwear aesthetics with powerful, conversation-starting designs. Quality you can feel, a message you can stand for. Shop today and get free shipping on orders over $99.