Brand Tone

Warm & Friendly, Authentic & Transparent, Whimsical & Magical, Luxurious & Comforting, Inspiring & Inclusive

Brand Values

• •Self-Care & Well-being
• •Quality & Ethics
• •Authenticity & Personal Connection
• •Joy & Delight
• •Humanity & Community
• •Intentional Living

Best Practices

• •Speak Human: Write as if you're talking to a friend. Use warm, approachable language. Avoid overly corporate or stiff jargon. Remember the humans behind every interaction.
• •Embrace Authenticity: Share the why behind your products and brand. Let the founder's passion and personality shine through. Be transparent and genuine in your communications.
• •Focus on the Feeling: Sunday Forever sells more than products; it sells a feeling – of comfort, joy, peace, and a touch of magic. Use evocative language that taps into these emotions and the desired Sunday experience.
• •Maintain Visual & Verbal Cohesion: Ensure your copy and visuals tell the same story. The aesthetic should be cozy, inviting, and slightly whimsical, and the language should match this.
• •Listen & Engage with Your Community: Pay attention to how your customers talk about your brand and products. Reflect their language (where appropriate) and actively engage in conversations to reinforce the personal, community-focused aspect of Sunday Forever.

Social Perception

Positive & Loyal Customer Base, Giftable & Aspirational, Trustworthy & Authentic, Unique & Niche, Kindest Corner on the Web

Copy Examples

• •Instagram Post for a new candle: Sink into that never-ending Sunday feeling. ✨ Our new [Candle Name] whispers notes of [Scent 1], [Scent 2], and pure tranquility. Hand-poured with love and all the good vibes, because you deserve a little everyday magic. #SundayForever #CozyVibes #SelfCareSanctuary
• •Email Subject Line for a promotion: A Little Box of Sunday, Just For You ✨ Email Body Snippet: Hello, lovely! We believe every day should have a sprinkle of Sunday. That's why we've curated a special something to help you find your chill and embrace those good, cozy moments. For a limited time, unwrap [Offer]...
• •Product Description for a Kimono: Drape yourself in the feeling of a perfect Sunday morning, any day of the week. Our [Kimono Name] kimono is crafted from the softest [Material] for a touch of everyday luxury. It’s more than a robe; it’s a ritual. #NiceThings #SundayForeverLiving
• •TikTok Video Concept: Visual: Quick cuts of aesthetically pleasing moments: lighting a Sunday Forever candle, steeping tea, someone comfortably lounging in a kimono, a close-up of a charm bracelet. Voiceover (warm, friendly): Chasing that Sunday feeling? We bottled it. ✨ Little moments of cozy, a touch of magic, and all the good vibes. This is your permission to chill. #SundayForever #EverydayLuxury #FindYourChill
• •Facebook Ad targeting people interested in self-care: Tired of the 'Sunday Scaries'? Reclaim your calm. Sunday Forever offers ethically made, luxurious treasures designed to turn your everyday into a sanctuary. From dreamy candles to a Coconuts perfume that Uber drivers ask about, discover nice things that make life a little brighter. Shop our collection and find your forever Sunday. [Link] #SelfCare #GoodVibesOnly #SundayForeverNYC