Brand Tone

Relaxed & Approachable, Playful & Whimsical, Authentic & Down-to-Earth, Conscious & Responsible, Modern & Clean

Brand Values

• •Enjoyment & Fun
• •Simplicity & Quality
• •Friendship & Connection
• •Active Lifestyle
• •Environmental Responsibility
• •Authenticity

Best Practices

• •Keep it Casual and Conversational: Use everyday language, contractions, and a friendly tone as if you're talking to a friend. Avoid overly formal or technical jargon.
• •Embrace the "Sunday" Vibe: Infuse copy with the feeling of relaxation, leisure, fun, and a break from the everyday hustle. Think about what Sunday *feels* like.
• •Highlight Simplicity and Quality (Subtly): While the beer is simple and easy-drinking, remind the audience of the quality ingredients and craft approach without being pretentious. Phrases like "brewed simply" or "just good beer" work well.
• •Incorporate Playfulness and Whimsy: Don't be afraid to use light humor, puns (if they fit naturally), and emojis where appropriate (especially on social media) to reflect the brand's fun-loving side.
• •Be Authentic and Relatable: Share genuine stories, user experiences, and maintain a down-to-earth voice that resonates with people looking for an uncomplicated, enjoyable beer and lifestyle. Connect back to the founders' original mission.

Social Perception

Customers seem to perceive Sunday Beer Co. as a provider of a reliable, easy-drinking light lager, perfect for casual occasions. The "no-frills" but quality-focused approach is generally appreciated. The branding appears successful in conveying a relaxed, fun, and modern image. Their environmental efforts are a positive point that likely resonates with a segment of their target audience. The brand is seen as a more craft-oriented alternative to mass-market light beers, offering better ingredients and a more thoughtful approach.

Copy Examples

• •Sun's out, Sundays out. Grab your crew and your favorite Light & Tight. Good times, brewed simply. #SundayBeer #LightAndTight #BeachDays #GoodVibesOnly
• •Your go-to for good times. Sunday Beer: Extra-fine, anytime lager. Crisp, clean, and always ready for what's next. [Shop Now]
• •Top off your Sunday (or any day) with good vibes. Our gear is almost as refreshing as our beer. Almost. 😉 #SundayBeerCo #Merch #StayChill
• •Sip easy, knowing your Sunday is lighter on the planet too. We're proudly Climate Neutral and always give 1% back to keeping our playgrounds green. Cheers to that! 🌎 #SundayBeer #ClimateNeutral #DrinkGoodDoGood
• •Making a splash. Sunday style. 🍻 #WeekendVibes #SundayFunday #LightBeer