Brand Tone

Authentic, artistic, natural, timeless, and inspired.

Brand Values

• •Artistry & Craftsmanship
• •Authenticity & Heritage
• •Creativity & Individuality
• •Connection to Nature
• •Quality
• •Giving Back

Best Practices

• •Continue to highlight the stories of artisans and the inspiration behind products, ensuring narratives are genuine and resonate through all copy.
• •Use descriptive language that appeals to the senses and paints a picture, aligning with the artistic and natural ethos.
• •Ensure product descriptions are meticulously accurate regarding materials, size, and origin to manage expectations and counter claims of products not matching images/descriptions; train customer service to communicate with empathy and efficiency.
• •Weave brand values (artistry, heritage, connection to nature, creativity) subtly into all forms of communication.
• •Align the customer experience (product quality, shipping, returns, customer service) with the premium, artistic image projected in the copy and visuals.

Social Perception

An aspirational lifestyle brand, associated with a unique, artistic, and somewhat bohemian or Western-chic aesthetic.

Copy Examples

• •Whispers of the wilderness, captured in silver and stone. Each curve and facet of our [Necklace Name] is a testament to the artisan's touch, a unique story waiting to be worn. Let its timeless beauty become a part of your own narrative.
• •Embrace the effortless grace of sun-drenched days. Woven from the finest European linen, our [Tunic Name] flows with a natural ease, its gentle drape a soft echo of mountain breezes. Discover comfort that feels like poetry.
• •Begin your mornings with art in hand. This [Mug Name], shaped by skilled hands and kissed by the kiln's fire, brings the warmth of the earth to your table. Each sip is a connection to authentic craftsmanship.
• •Crafted for journeys, both near and far. Our [Bag Name] is more than an accessory; it's a companion, built from rich, supple leather that softens with time and tells the story of your adventures. Inspired by the enduring spirit of the West.
• •Drape your space in the soul of Sundance. Our [Throw Name], with its intricate weave and natural fibers, invites moments of quiet reflection and cozy comfort. A piece of art to live with, beautifully.