Brand Tone

Playful & Fun, Youthful & Energetic, Indulgent & Sensory, Approachable & Friendly, Humorous

Brand Values

• •Joy & Fun
• •Innovation
• •Self-Care as Enjoyment
• •Quality Ingredients
• •Ethical Practices
• •Community

Best Practices

• •Embrace Playful Language: Use puns, light humor, exclamation points (tastefully!), and energetic verbs. Don't be afraid to sound enthusiastic and a little cheeky.
• •Focus on Sensory Experience: Vividly describe the scents, the unique whipped texture, and the feeling of the product on the skin. Use evocative adjectives.
• •Keep it Positive and Uplifting: The core message is about joy and making routines fun. Copy should always reflect this positive outlook.
• •Use Relatable, Casual Language: Write as if you're talking to a friend. Use contractions, simple sentence structures, and incorporate relevant emojis on social media. Avoid overly formal or technical jargon.
• •Highlight the "Treat" Aspect: Position Sundae products as an indulgence and a way to make an everyday moment special. Emphasize the "want to" rather than "have to" of body care.

Social Perception

Loved for Fun & Novelty, Effective Products, Sensory Delight, Makes a Great Gift, Worth the Price, Engaging & Relatable Brand

Copy Examples

• •Headline: Shower boring? Whip it. Whip it good! ✨ Body: Tired of blah blah blah in the shower? Grab a Sundae! Our whipped foams turn your daily rinse into a full-on party. Smell amazing, feel fabulous. #SundaeBodyFun
• •Headline: Warning: May cause extreme shower happiness. 😉 Body: Get ready to foam, giggle, and smell like a dream. Sundae whipped shower foams are packed with yummy scents and skin-loving goodness. Your shower routine just got a major upgrade.
• •Headline: Dessert for your skin? Yes, please! 🍰 Body: Indulge your senses (and your skin!) with our deliciously scented whipped shower foams. From Very Vanilla to Juicy Pear, every shower will feel like a treat. Go on, you deserve it.
• •Headline: Turn your bathroom into a vibe. 🌈 Body: Life’s too short for dull showers. Sundae Body is here to inject some serious fun with vibrant colours, incredible textures, and scents that’ll make you say ‘YAS!’
• •Headline: Not your average body wash. (Obviously!) 🦄 Body: Think fluffy clouds of fragrant foam that leave your skin silky smooth. That’s the Sundae magic. Ditch the mundane, embrace the amazing. Your skin will thank you!