Brand Tone

Elegant, Artistic, Thoughtful, Natural, Professional & Passionate

Brand Values

• •Seasonality
• •Natural Beauty
• •Artistic Expression
• •Thoughtfulness
• •Quality & Craftsmanship

Best Practices

• •Embrace Evocative Language: Use descriptive and sensory words that reflect elegance, artistry, and the beauty of nature (e.g., "breathtaking," "exquisite," "lush," "vibrant," "delicate," "handcrafted").
• •Maintain a Focus on "Thoughtfulness": Frame services and descriptions around the care, intention, and personal touch that goes into each design. Highlight how the flowers connect to emotions and occasions.
• •Showcase Seasonality and Natural Inspiration: Regularly mention the use of seasonal blooms and how nature's palette and textures inform the designs. This reinforces authenticity and connection to the natural world.
• •Be Consistent in Visuals and Text: Ensure that the elegant and artistic tone of the copy is mirrored in the photography and overall website/marketing material design. The language should complement the visual story.
• •Develop a Brand Voice Guide: Create a simple guide that outlines key brand words, phrases to use (and avoid), and the overall feeling the copy should convey. This helps ensure consistency across all communications, regardless of who is writing.

Social Perception

High-quality, bespoke floral design studio catering to weddings, events, and discerning individuals seeking artistic arrangements.

Copy Examples

• •Sundae Flowers Studio: Where artistry blooms. We craft thoughtful floral designs inspired by nature's seasonality, bringing timeless elegance and a touch of modern wonder to your weddings, events, and everyday moments.
• •Your love story, told in flowers. At Sundae Flowers Studio, we collaborate with you to create breathtaking floral narratives that reflect your unique vision, weaving natural beauty and artistic design into every petal and stem for an unforgettable celebration.
• •Elevate the everyday with the enduring beauty of fresh, seasonal blooms. Our floral subscriptions deliver curated, artful arrangements from Sundae Flowers Studio directly to your door, infusing your space with joy and natural elegance.
• •Discover the art of floral design with Sundae Flowers Studio. Join our intimate workshops and learn to harness the beauty of seasonal flowers, transforming them into stunning arrangements that speak from the heart. Unleash your creativity.
• •Driven by a passion for nature's fleeting masterpieces, Sundae Flowers Studio, founded by Andee, is dedicated to thoughtful, artistic floral design. We believe in the power of flowers to evoke emotion and create lasting memories, one carefully chosen bloom at a time.