Brand Tone

Aspirational, Evocative, Youthful, Trendy, Appreciative, Community-Oriented, Direct, and Informative.

Brand Values

• •Quality & Craftsmanship
• •Summer Lifestyle & Adventure
• •Support for Local & Unique Design
• •Sustainability

Best Practices

• •Develop a "Brand Voice & Tone" Guide: Document the key characteristics of Sunclub's voice (e.g., aspirational, youthful, appreciative) and tone variations for different platforms (e.g., more playful on Instagram, slightly more descriptive on product pages). This ensures anyone writing for the brand is aligned.
• •Always Evoke the "Summer Adventure" Feeling: Whether it's a product description or a social media caption, weave in language that transports the customer to a sunny, happy, adventurous place. Use sensory words.
• •Highlight "Made in Spain" & Unique Design: Consistently mention the Spanish craftsmanship and the uniqueness of the designs as key differentiators and value propositions. This reinforces the brand's identity and appeals to customers seeking quality and distinctiveness.
• •Embrace Sustainable Messaging (if applicable and authentic): If sustainability and recycled materials are indeed a core part of the production, integrate this into messaging clearly and transparently. This resonates strongly with a growing segment of conscious consumers.
• •Engage with an Authentic, Friendly Voice: Especially on social media, interact with comments and messages in a way that is approachable, warm, and reflects the "club" aspect of the brand name – making customers feel like part of a community.

Social Perception

Positive for product quality & fit, Associated with Summer & Style, Appreciation for Ethical Aspects, Small Business Appeal

Copy Examples

• •Chasing sunsets and golden moments. ✨ Our [Bikini Name] bikini, made with love in Spain, is ready for every splash, every adventure. Where are you taking your Sunclub this summer? #SunclubSummer #MadeInSpain #UniqueBikini
• •Your Endless Summer Starts Here. Discover unique, locally crafted bikinis from Spain. Taste the summer breeze.
• •Feel good inside and out. The [Bikini Name] top not only features a stunning [design feature] but is also consciously crafted using recycled materials. Style that loves you and the planet back. #SustainableSwim #SunclubCares
• •Hola Sunshine! ☀️ Fresh Spanish designs just landed...
• •(Image: Two different Sunclub bikini styles) Weekend vibes loading... Which Sunclub style is calling your name for your next adventure? [Style A] or [Style B] 👇 #SummerStyle #BikiniLove #SunclubAdventures