Tono de Marca

thoughtful, minimalist, and warm

Valores de Marca

• •Quality and Craftsmanship
• •Ethical and Sustainable Production
• •Support for Independent and Female-Owned Businesses
• •Simplicity and Beauty
• •Community and Authenticity

Mejores Prácticas

• •Use a Warm and Intentional Vocabulary: Employ words like "thoughtful," "mindful," "crafted," "curated," "simple," "artisan," and "timeless." Avoid overly promotional or urgent language.
• •Tell the Story Behind the Product: For each item, briefly mention the designer, the material, or the process to reinforce values of craftsmanship and ethical production.
• •Focus on "Lifestyle" and "Feeling" Over "Product": Frame copy around the experience the object brings and connect products to the brand's core concept of "celebrating a creative lifestyle."
• •Maintain a Minimalist and Clean Structure: Use concise sentences, ample white space, and a clear, simple font, mirroring the brand's uncluttered aesthetic.
• •Emphasize a Gentle Call-to-Action: Encourage discovery rather than demanding a purchase, using phrases like "Discover the collection" or "Explore new arrivals."

Percepción Social

Sunchild® is perceived as a curated, high-quality boutique for the consciously-minded consumer. It is seen as a source for discovering unique, independent designers who are not easily found in mainstream retail. The association with ethical and sustainable brands helps position Sunchild® as both principled and stylish. The brand is seen as a thoughtful and aesthetically pleasing alternative to fast fashion.

Ejemplos de Copy

• •Meet your new favorite sweater. Mindfully crafted from the softest natural yarns by [Designer Name], this piece is made to be lived in. It’s a simple luxury for your everyday moments. #Sunchild #WellCrafted #SlowFashion
• •For the thoughtful moments | New arrivals from designers we love.
• •Beauty in Simplicity. Discover timeless objects, ethically crafted for a creative life.
• •More than just a mug, it's a small piece of art for your morning ritual. Hand-thrown by artisans, its unique imperfections add warmth and character to your daily cup. Designed to be held, cherished, and used for years to come.
• •Unboxing joy. Thoughtfully chosen pieces that are kind to the planet. ✨ #shopsunchild #ethicalfashion #unboxing #sustainablestyle