Brand Tone

Supportive & Empathetic, Informative & Resourceful, Friendly & Approachable, Confident & Pioneering, Playful & Positive

Brand Values

• •Safety & Inclusivity
• •Health & Nutrition
• •Quality & Taste
• •Trust & Transparency
• •Innovation & Problem-Solving
• •Community Support
• •Sustainability

Best Practices

• •Prioritize "Safety First" Language: Always lead with or prominently feature the allergen-free aspect (top 9 allergen-free, nut-free facility) as this is a primary value proposition for foodservice.
• •Emphasize Inclusivity and Care: Use words that convey understanding and support for the needs of individuals with allergies and the foodservice providers who serve them (e.g., "worry-free," "safeguard," "inclusive," "everyone can enjoy").
• •Balance Information with Positivity: While providing necessary details (nutrition, certifications), maintain an upbeat and appealing tone. Use words like "delicious," "versatile," "shine," "power," "simple," "solution."
• •Be a Knowledgeable Partner: Position SunButter Foodservice as a resource. Offer solutions, recipes, and insights that help foodservice professionals succeed in creating safe and appealing menus.
• •Maintain Consistency with Broader Brand: While tailoring messages for B2B, ensure the core essence of SunButter (pioneering, trusted, quality, "sunshine" feel) comes through. Leverage the positive consumer perception of the parent brand.

Social Perception

Lifesaver/Trusted Solution for Allergy Sufferers, Delicious Alternative, High-Quality Product, School-Friendly, Versatile Ingredient, Growing Brand

Copy Examples

• •Headline: Worry-Free Menus Start Here. Serve Every Student Safely with SunButter. Body: Tired of menu limitations due to nut allergies? SunButter Foodservice offers a delicious, top 9 allergen-free solution that kids love. From creamy spreads to versatile ingredients, nourish your students confidently. Learn more about our school-safe options!
• •Headline: The Power of the Sunflower. The Taste They'll Ask For. Body: SunButter isn't just an alternative; it's an upgrade. Packed with 7g of plant-based protein and more vitamins and minerals than most nut butters, it's the nutritious, delicious, and versatile choice for your K-12, healthcare, or university kitchen. Explore recipes that shine!
• •Headline: Inclusive Dining, Simplified. With SunButter, Everyone Has a Seat at the Table. Body: Catering to diverse dietary needs is essential. SunButter is proudly made in a dedicated nut-free facility, ensuring a safe and welcoming option for all your guests. Simplify your allergen management without compromising on taste or quality.
• •Headline: From Our Fields to Your Kitchen: The SunButter Foodservice Promise. Body: Quality and safety are at the heart of SunButter. We control our process from U.S. grown sunflower seeds to the final product, ensuring every tub and pail meets the highest standards. Partner with a brand you can trust.
• •Headline: Unlock Culinary Creativity, Allergen-Free. Discover the SunButter Foodservice Difference. Body: Think beyond the sandwich! SunButter’s rich, roasted flavor enhances everything from sauces and baked goods to global cuisines. Free your menu and delight your diners with innovative, inclusive dishes. Get our latest foodservice recipe guide!