Brand Tone

Energetic, Exciting, Youthful, Trendy, Aspirational, Experiential, and Community-Oriented

Brand Values

• •Music and Celebration
• •Unity and Togetherness
• •Energy and Exuberance
• •Trendsetting

Best Practices

• •Focus on the experience, not just the product; highlight how the merchandise connects the wearer to the Sunburn festival experience, memories, and community.
• •Use energetic and vibrant language to reflect the high-octane nature of EDM festivals.
• •Appeal to a youthful demographic (17-30) by incorporating trendy slang and references.
• •Evoke feelings that match the high-energy visuals and atmosphere of the Sunburn Festival.
• •Incorporate relevant hashtags (e.g., #sunburnfestival, #sunburngoa, #edm) to increase visibility and engagement.

Social Perception

Sunburn is largely perceived positively as an iconic and highly anticipated EDM festival. It's a significant lifestyle brand in India, especially among the youth, with strong fan loyalty.

Copy Examples

• •"Get ready to relive the Sunburn magic! Our new merch collection drops soon. #SunburnFestival #EDM"
• •"Join the Sunburn tribe! Shop exclusive apparel and rep the ultimate EDM experience. #SunburnGoa #MusicFestival"
• •"Level up your style with Sunburn gear! Designed for those who live for the beat. #SunburnLifestyle #FestivalFashion"
• •"Sunburn memories that last a lifetime. Grab your official merch and keep the party going! #EDMFamily #RaveWear"
• •"Experience the energy. Feel the vibe. Wear the Sunburn. Shop now and ignite your passion. #SunburnFestival #DanceMusic"