Brand Tone

Approachable, gentle, and empowering, speaking to the audience like a supportive friend. The language is personal and whimsical, rejecting aggressive fitness rhetoric in favor of encouragement and mindful well-being.

Brand Values

• •Individuality and Self-Expression
• •Comfort and Softness
• •Inclusivity and Accessibility
• •Mental Well-being
• •Sustainability and Ethical Production

Best Practices

• •Lead with the 'Why': Always circle back to the founder's story and the brand's mission. Remind the audience that this brand was created to be a sanctuary and an alternative. This personal narrative is your greatest asset.
• •Use Gentle and Empowering Language: Avoid aggressive, performance-focused words. Instead, use words like "gentle," "flow," "nurture," "embrace," "softness," and "comfort." The goal is to make the audience feel safe and accepted.
• •Champion Individuality: Consistently use phrases that celebrate uniqueness, like "wear your uniqueness with pride" and "activewear with individuality in mind." Highlight the unique prints and patterns as a form of self-expression.
• •Be Transparent and Personal: Maintain the personal connection Erin has established. Use "I" and "we" in your copy, share behind-the-scenes content, and speak directly to your community's values, such as ethical production and mental well-being.
• •Focus on Feeling, Not Just Function: While the quality of the product is important, the copy should focus on how wearing Sun Bunny Yoga *feels*. Does it feel like a hug? Does it inspire joy? Does it make you feel free to be yourself on the mat? Connect the product to the emotional and mental benefits of a mindful practice.

Social Perception

Very positive, especially within its target niche. Customers praise designs, mission, and size inclusivity, expressing excitement for a brand aligning with softness and individuality values. The founder's transparency and personal involvement foster a strong sense of community and trust. Seen as a refreshing and needed alternative in activewear.

Copy Examples

• •Bloom in your own time. Our new 'Secret Garden' collection is here to wrap you in comfort and color as you find your flow. Because your practice is your personal sanctuary. #SunBunnyYoga #YogaForEveryBody #MindfulMovement
• •Meet your new favorite leggings for gentle flows and quiet moments. Made with buttery-soft, recycled fabrics and a print that tells a story, these leggings are designed to move with you, not restrict you. Embrace the comfort of being unapologetically you.
• •Tired of the 'grind'? So are we. Let's make your yoga practice a joy.
• •Activewear for your soul. At Sun Bunny Yoga, we celebrate comfort, individuality, and the gentle strength within you.
• •Your body is not a problem to be solved. It E2 80 99s a home to be loved. We're leaving the 'no pain, no gain' world behind. Here, we celebrate every body and the gentle journey of coming home to ourselves. #Inclusivity #SelfLove #YogaForAll