Brand Tone

Informative & Helpful, Quality-Oriented & Assuring, Accessible & Value-Driven, Aspirationally Aesthetic

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Value
• •Enhancing Outdoor Living
• •Sustainability/Efficiency (emerging)

Best Practices

• •Prioritize Clarity and Information: Ensure product descriptions are detailed, accurate, and easy to understand. Clearly explain benefits, materials, and installation. Use blog content to educate and inspire.
• •Emphasize Quality and Durability: Consistently use terms that convey the high standard of the products, such as "premium," "durable," "high-quality materials" (e.g., "cast brass," "stainless steel").
• •Maintain a Positive and Aspirational Voice: Focus on the transformative power of good lighting – creating ambiance, enhancing beauty, extending outdoor enjoyment. Use evocative language that paints a picture of an ideal outdoor space.
• •Be Approachable and Customer-Centric: Use welcoming language. Ensure customer service information, return policies, and FAQs are easily accessible and clearly worded. Highlight value propositions like "free shipping" and "low prices" where appropriate.
• •Ensure Visual and Textual Consistency: The style of photography (clean, well-lit, aspirational) should be mirrored by the copy. Both should work together to create a cohesive and appealing brand image across the website and social media.

Social Perception

Positive for Product Quality and Aesthetics, Appreciation for Customer Service, Concerns about Specific Products/Experiences, Seen as a Good Source for Landscape Lighting

Copy Examples

• •Headline: Illuminate Your Evenings. Discover Landscape Lighting That Lasts. Body: Transform your garden into a stunning nighttime retreat with Sun Bright Lighting. Our premium, low-voltage LED fixtures are crafted for beauty and durability, ensuring your outdoor oasis shines bright for years to come. Explore our collection and enjoy free shipping on all orders.
• •Headline: Quality You Can See, Ambiance You'll Love. Body: At Sun Bright Lighting, we believe your outdoor space deserves the best. That's why we offer top-quality landscape lights, from robust cast brass path lights to brilliant LED spotlights. Create an inviting atmosphere and enhance your home’s curb appeal effortlessly.
• •Headline: Your Dream Landscape, Beautifully Lit. Body: Don’t let sundown hide your beautiful yard. Sun Bright Lighting helps you showcase your landscape’s best features with elegant and efficient outdoor lighting solutions. Easy to install and built to withstand the elements. Shop now and bring your vision to light!
• •Headline: Effortless Elegance for Your Outdoors. Low Prices, High Impact. Body: Achieving a professionally lit landscape is easier and more affordable than you think. Sun Bright Lighting provides a wide selection of stylish and durable outdoor lights at low prices, complete with free shipping. Upgrade your outdoor ambiance today.
• •Headline: Brighten Your Nights, Sustainably. Body: Experience the perfect blend of stunning design and eco-friendly technology. Sun Bright Lighting’s energy-efficient LED landscape lights reduce your carbon footprint and energy bills, all while bathing your outdoor spaces in a warm, inviting glow. Explore sustainable style.