Brand Tone

Approachable and Friendly, Passionate and Enthusiastic, Expert and Informative, Reassuring and Trustworthy, Inspirational

Brand Values

• •Quality Craftsmanship
• •Sustainability
• •Accessibility and Affordability
• •Community
• •Innovation
• •Customer Focus
• •British Manufacturing

Best Practices

• •Always Emphasize Adventure and Freedom: Connect product features to the experiences they enable. Use aspirational language that evokes the joy of exploration and the van life lifestyle.
• •Highlight Quality and Craftsmanship: Consistently mention the hand-built nature, quality materials (like FSC-certified wood), and the expertise of their team. This builds trust and justifies value.
• •Weave in Sustainability Naturally: Talk about eco-friendly materials and practices as an integral part of their quality and values, not just an add-on. Make it a core benefit.
• •Maintain an Encouraging and Supportive Voice: Especially when addressing DIY builders or those new to van life. Offer guidance and position Sunbox as a helpful partner.
• •Use Clear, Relatable Language: Avoid overly technical jargon. Explain features in terms of their benefits to the user (e.g., "transforms into a spacious double bed," "convenient slide-out drawer for your stove"). Keep it engaging and easy to understand.

Social Perception

Positive Reputation, Eco-Conscious, Experts in the Field, Enablers of Adventure, Trustworthy and Reliable

Copy Examples

• •Headline: Your Van. Your Adventure. Our Craftsmanship. Body: Dreaming of the open road? The Sunbox Pod transforms your van into a bespoke camper, sustainably handcrafted in Sussex. Quality materials, smart design, and your vision – let's build your freedom. #SunboxAdventure #VanLifeUK
• •Headline: Go Green Without Going Over Budget. Body: Sustainable van life is within reach. Our Sunbox Pod uses FSC-certified wood and eco-friendly materials, offering an affordable, quality base for your campervan dreams. Start your journey with a conscience. #EcoCamper #SunboxPod
• •Headline: Small Van? Big Possibilities with Sunbox. Body: Don't let a smaller van limit your adventures. Our innovative Sunbox Pod is expertly designed to maximise space and functionality, turning compact vans into comfortable, adventure-ready campers. Explore more with Sunbox. #CompactCamper #VanConversion
• •Headline: Built by Our Family, For Yours (and Your Solo Trips!). Body: As a family-run business, we pour passion and precision into every Sunbox Pod. Whether it's for family holidays or solo explorations, experience the quality of British craftsmanship designed for lasting memories. #FamilyVanLife #SunboxQuality
• •Headline: DIY Dreamer? We're Your Foundation. Body: Love the idea of a self-build but need a head start? The Sunbox Pod provides the expertly crafted, modular core for your campervan project. Add your personal touch to our solid, sustainable base. Let’s create together! #DIYVanBuild #ModularCamper