Brand Tone

authentic, genuine, appreciative of artistry, clarity, mindful, natural inspiration, approachable, subtly playful, trustworthy, passionate, subtly sophisticated

Brand Values

• •Craftsmanship
• •Quality
• •Durability/Longevity
• •Timelessness
• •Authenticity
• •Artisanal Skill

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., authentic, artistic, reliable, warm), key messaging pillars, preferred vocabulary (and words to avoid), and provide examples of "on-brand" and "off-brand" copy. This ensures anyone writing for the brand understands the desired tone.
• •Prioritize Authenticity and Transparency: For a handmade brand, let the genuine passion for the craft shine through. Share the story behind the materials, the process, and the maker (if applicable). Avoid overly corporate or generic language. Honesty builds trust.
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the specific full-grain leather, the solid brass hardware, or the meticulous stitching process. Use sensory language that helps the audience feel the texture and appreciate the craftsmanship.
• •Maintain Consistency Across All Platforms: While the style might adapt slightly (e.g., more casual on TikTok, more detailed on the website), the core brand voice and values should remain consistent. This builds a cohesive brand identity.
• •Listen to Your Audience and Engage Accordingly: Pay attention to how customers talk about your products and your brand. While maintaining your established tone, ensure your responses and engagement feel natural and empathetic to their perspective. This helps in building a community around the brand.

Social Perception

uniqueness, quality of materials, the story/passion behind the products, artistic, natural, mystical, positive among those who appreciate artisanal goods

Copy Examples

• •Instagram Post (Image: Close-up of hand-stitching on a leather bag): The soul of our work is in the details. Every stitch, a testament to time-honored craftsmanship. Discover the enduring quality of leather, made by hand, for your journey. #SunAndEyeLeather #HandmadeHeritage #ArtisanalLeather
• •Website Product Description (For a Wallet): More than just a wallet, it's a daily companion crafted from rich, full-grain leather that tells a story with every touch. Designed for life's essentials, built to last for years to come. The Sun and Eye wallet – carry quality, carry distinction.
• •Facebook Ad (Carousel showing different bags): Timeless style, handcrafted for today. Sun and Eye leather goods are made with passion, using only the finest materials. Find the piece that speaks to you and invest in quality that endures. Shop our collection now.
• •TikTok Video Caption (Video: Quick montage of leather cutting, tooling, finishing): From raw hide to refined design. ✨ Obsessed with the art of leathercraft. What should we make next? #LeatherCraft #HandmadeGoods #SunAndEye #ArtisanMade #MadeToLast
• •Email Newsletter Snippet (Subject: Crafted for You, Inspired by Enduring Elements): At Sun and Eye, we believe in the beauty of things made with intention. Like the steady sun and the observant eye, our leather goods are created with focus and a deep appreciation for natural materials and lasting quality. Explore our latest handcrafted pieces, designed to accompany you through every season.