Brand Tone

Respectful and Modest, Community-Oriented, Helpful and Service-Focused, Direct and Informative, Appreciative

Brand Values

• •Modesty (Pudeur)
• •Quality
• •Family
• •Faith/Religious Observance
• •Accessibility/Availability
• •Customer Satisfaction

Best Practices

• •Prioritize "Modesty and Quality" in Messaging: Ensure that these core values are consistently woven into product descriptions, social media updates, and all customer communications. Use language that reflects respect and the high standard of the items.
• •Speak to the Community, Not Just at Them: Foster a sense of belonging. Use inclusive language (e.g., "Sunabz family," "our community"). Encourage interaction, share user-generated content (with permission), and respond to comments and messages in a warm, helpful, and respectful manner.
• •Be Clear, Direct, and Informative: Especially on the website and in product details, provide all necessary information clearly and concisely. Avoid overly casual slang or jargon that might not align with the respectful tone. Focus on the benefits of the products in relation to faith, modesty, and practicality.
• •Maintain Respect in All Interactions: Whether addressing positive feedback or resolving a customer complaint, the tone should always remain respectful, patient, and understanding. This reinforces the brand's commitment to its values and customer satisfaction.
• •Ensure Visuals and Text are Aligned: The images and videos used should complement the modest and quality-focused tone of the copy. For instance, product showcases should be respectful and highlight the features that align with Islamic dress codes. The copy accompanying these visuals should reinforce the same message.

Social Perception

Positive, Trusted (by many), Areas for Improvement (for some), Community Provider

Copy Examples

• •Embrace Elegance, Cherish Modesty. Discover the new [Collection Name] Abayas at Sunabz – Crafted for timeless grace.
• •Teach them young, dress them proud. Our comfortable and quality qamis for boys are perfect for prayers and everyday blessings. Shop the collection at sunabz.fr! #SunabzKids #IslamicFashion #ModestWear
• •Sunabz Family: Quality Modesty, Special Savings Inside!
• •...experience the perfect blend of devotional comfort and refined style. Our [Product Name] Jilbab is designed with premium, flowing fabric ensuring full coverage and ease of movement, upholding the values of modesty with every stitch. Ideal for daily wear and special prayers.
• •Masha'Allah, you look beautiful! ✨ So happy to see our community shining in Sunabz. Tag us in your modest styles! @[customer_handle] #SunabzCommunity #ModestFashion