Brand Tone

Aspirational & Confident, Relatable & Authentic, Community-Oriented & Proud, Encouraging & Motivational

Brand Values

• •Style & Quality
• •Entrepreneurship & Hustle
• •Authenticity & Self-Expression
• •Community & Representation
• •Growth & Ambition

Best Practices

• •Ensure consistent messaging across all platforms, aligning the aspirational tone with the authentic, relatable content.
• •Clearly communicate the brand's focus on quality streetwear, emphasizing the craftsmanship and materials used.
• •Actively listen and engage with the audience, monitoring comments and messages to understand their perceptions and adapt communication strategies accordingly.
• •Showcase the brand's journey and milestones to reinforce the values of entrepreneurship, growth, and ambition.
• •Maintain a balance between promoting community ties and representation without solely relying on hashtags; authentically demonstrate these values through actions and partnerships.

Social Perception

Emerging & Growing, supported by positive engagement and a sense of community, but needs to clearly communicate quality and authenticity to overcome common customer concerns regarding online clothing brands.

Copy Examples

• •WHEN YOU LOOK OFFICIAL YOU FEEL OFFICIAL, THAT'S SUMTHN OFFICIAL!
• •Elevate your streetwear game with our luxury collection. Designed for those who dare to stand out.
• •From our storage unit to your wardrobe, witness the journey of a Black-owned business making waves.
• •Partnering with Benedict College to create exclusive championship letterman jackets. Community first, style always.
• •Unlock your potential. Dress like the boss you are.