Brand Tone

Inspiring & Creative, Curated & Thoughtful, Friendly & Engaging, Delightful & Whimsical, Passionate

Brand Values

• •Encouraging Creativity & Expression
• •Quality & Thoughtful Design
• •Connection & Memory Making
• •Joy & Pleasure
• •Community & Sharing

Best Practices

• •Embrace Whimsical & Evocative Language: Use words that evoke feelings of joy, creativity, and nostalgia (e.g., 'magical,' 'cherished,' 'spark,' 'delight,' 'heartfelt').
• •Focus on the 'Why' Not Just the 'What': Connect products to the experiences they enable – creating memories, expressing oneself, finding joy in small things. Instead of just saying 'New Stamps,' try 'New Stamps to Help You Tell Your Unique Story.'
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a fellow stationery enthusiast. Use contractions, ask questions, and incorporate emojis where appropriate (especially on social media).
• •Highlight Curation and Thoughtfulness: Remind customers that products are 'carefully selected,' 'thoughtfully designed,' or 'packed with care.' This reinforces the value of the brand's selection process.
• •Be Visually Consistent with Tone: Ensure that the visuals (photography, videography, graphics) accompanying the copy also reflect the same inspiring, creative, and delightful aesthetic. The Instagram and TikTok feeds already do this well.

Social Perception

Positive Customer Experiences, Appreciation for Curation, Engaged Community, Seen as a Go-To for Specific Stationery, Trusted Retailer

Copy Examples

• •Unroll a little piece of joy! ✨ Our new [Washi Tape Name] collection has just landed, ready to add a sprinkle of magic to your journal pages, heartfelt letters, and creative projects. Which design will spark your next moment? #SumthingsOfMine #StationeryLove #CreateYourStory #WashiTapeAddict
• •Collect Your Moments. Create Your Memories. ✍️ Discover our thoughtfully curated selection of journals, pens, and accessories designed to help you capture the everyday beautiful. Start your journaling journey with Sumthings of Mine.
• •Leave your unique mark! 💌 From whimsical illustrations to elegant scripts, our rubber stamps are perfect for personalizing your world. Each stamp is a little invitation to create. Explore the collection and find *your* sumthing special! Shop now: [Link]
• •That feeling when your happy mail arrives! 📦✨ Unboxing our latest treasures – so many cute things to inspire your next creative session! What are you crafting today? Let us know! 👇 #SumthingsOfMine #StationeryHaul #JournalingCommunity #CreativeLife #UnboxingMagic
• •Meet the Maker: [Brand Name] 🎨 We're so excited to share the story behind these beautifully designed [Product Type]. Each piece is crafted with passion, ready to bring a unique touch to your cherished moments. Discover their collection and feel the inspiration. [Link]