Brand Tone

Inspirational, Motivational, Supportive, Inclusive, Mindful, Present-Focused, Quality-Conscious, Eco-Friendly, Community-Oriented, Energetic, Action-Oriented

Brand Values

• •Quality & Durability
• •Sustainability & Eco-consciousness
• •Inclusivity & Accessibility
• •Well-being & Happiness
• •Mindfulness & Living in the Moment
• •Community
• •Empowerment

Best Practices

• •Embrace "Living in the Moment": Infuse copy with a sense of presence, mindfulness, and enjoying the process, whether it's an intense workout or a calming yoga session.
• •Stay Inspirational but Relatable: Motivate your audience by highlighting progress, strength, and the joy of fitness, while remaining inclusive and understanding of different fitness levels and journeys.
• •Highlight Quality and Sustainability: Consistently mention the high-quality, durable nature of the products, and emphasize eco-friendly aspects where applicable, reinforcing trust and shared values.
• •Foster a Sense of Community: Use inclusive language ("Ukiyo Tribe," "for everyone," "together"). Reference Dubai/UAE context where appropriate to resonate with the local market.
• •Be Authentic and Action-Oriented: Especially on platforms like TikTok, use direct, energetic language that encourages engagement and reflects the dynamic nature of fitness. Balance this with the calmer, more mindful tone appropriate for yoga-focused content.

Social Perception

Positive Association with Quality and Eco-Friendliness. Seen as a Local UAE Brand. Associated with Motivation and an Active Lifestyle. Helpful and Customer-Focused. Actively building its presence through social media.

Copy Examples

• •Find your sanctuary, wherever you are. ✨ Our Ukiyo Eco-Mat, crafted from sustainable natural rubber and jute, supports your practice and our planet. Live in the moment, flow with intention. #UkiyoYoga #SustainablePractice #MindfulMovement #EcoFriendlyLiving
• •Your fitness journey starts now. UKIYO is for everyone – especially if you're just beginning! Discover high-quality, easy-to-use gear designed to make you feel fitter and happier, one step at a time. Living in the moment, together. Shop our beginner-friendly kits today! [Link to website] #UkiyoFitness #BeginnersWelcome #DubaiFitness #LiveInTheMoment
• •No excuses, just progress! 💪 Smash your goals with UKIYO gear that’s built to last. From home workouts to gym sessions, we’ve got you covered. What are you training today? 🔥 #UkiyoTribe #FitnessMotivation #HomeGym #WorkoutGear #PushYourLimits #DubaiFitfam
• •At UKIYO, 'living in the moment' isn't just a tagline – it's our philosophy. We believe in quality gear that supports your journey to a healthier, happier you, while caring for the world around us. That's why our yoga range features eco-friendly materials, designed for every body and every practice.
• •Build your strength, moment by moment. The UKIYO Essentials Dumbbell Set is crafted for durability and comfort, perfect for all fitness levels. Whether you're starting out or leveling up, embrace the power of now and transform your fitness. Your journey, your Ukiyo.