Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
friendly, welcoming, and informative, approachable, passionate
Brand Values
- •Authenticity
- •Quality & Curation
- •Community & Conviviality
- •Sustainability & Health
- •Discovery & Exploration
Best Practices
- •Maintain a Welcoming Tone: Always use friendly and approachable language. Address the customer directly with "you" and "your" to create a personal connection.
- •Tell the Story Behind the Product: Don't just sell an item; share its origin, a traditional way to use it, or why it's a staff favorite. This enhances the values of authenticity and discovery.
- •Use Emojis to Add Warmth and Visual Appeal: Incorporate food and culture-related emojis (e.g., ", ", ", ") in social media posts to make them more engaging and reflect the friendly tone.
- •Educate and Inspire: Create content that teaches customers something new, like "5 Must-Have Spices for a Chinese Pantry" or "How to Make the Perfect Ramen." This positions the brand as a helpful expert.
- •Engage with the Community: Actively respond to comments and questions on social media in the brand's friendly and informative tone. Feature user-generated content (with permission) to build a stronger community feel.
Social Perception
Asian markets, including SUMS, are perceived highly positively as places of discovery, nostalgia, and cultural connection. They offer a wider, more authentic variety of products than mainstream supermarkets and are seen as an experience that connects people to heritage or allows cultural exploration. They are integral to the community and act as cultural ambassadors.
Copy Examples
- •The Taste of Home is Just a Click Away. From the rich soy sauce your grandmother used to the spicy noodles that spark your best memories, our shelves are filled with authentic flavors from across Asia. Rediscover your favorites with SUMS.
- •Your Culinary Adventure Starts Here. Ever tried a pink pineapple or a black silkie chicken? Dive into a world of unique ingredients and exciting snacks. We dare you to find a new favorite today! #SUMSAdventures
- •Quality You Can Taste, Ingredients You Can Trust. We meticulously select every item in our store, from organic Brussels-made miso to the freshest pak choi. At SUMS, we believe great meals start with great ingredients.
- •More Than a Market, We're Your Neighbor. Have a question about a recipe? Need help finding the perfect ingredient? Our friendly team is here to share our passion with you. Welcome to the SUMS family!
- •Authentic Flavors, Locally Sourced. We’re proud to partner with local and organic producers to bring you the best of both worlds: genuine Asian tastes and fresh, sustainable ingredients. Good for you, and good for the planet.
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