Brand Tone

Whimsical & Imaginative, Joyful & Positive, Nature-Inspired & Earthy, Personal & Approachable, Creative & Artistic

Brand Values

• •Creativity & Imagination
• •Joy & Positivity
• •Connection with Nature
• •Human Connection
• •Artistic Expression
• •Quality & Craftsmanship

Best Practices

• •Create a Brand Voice Guide: Document key tonal words (e.g., whimsical, joyful, imaginative, connected, vibrant), "words we use," and "words we avoid." Refer to Summer Muse's "About" statement as a foundation.
• •Always Circle Back to Core Values: Before writing, briefly revisit the brand's core values (creativity, joy, nature, human connection). Ensure the copy, whether for a product or a social post, subtly reflects one or more of these.
• •Use Storytelling: Share the inspiration behind pieces, the connection to nature, or the feeling an artwork is meant to evoke. This aligns with "daydreams" and "human connection."
• •Maintain a Personal Touch (where appropriate): Since the brand is closely tied to the artist, using "I" (Summer Muse) in social media or blog posts can enhance approachability and authenticity. Keep the language warm and inviting.
• •Visual Consistency Reinforces Tone: While this is about copywriting, the visuals and copy must work together. Ensure the happy, vibrant, nature-filled aesthetic of the art is mirrored by equally uplifting and descriptive language. The copy should feel like it belongs with the art.

Social Perception

Positive and appreciative of her artistic style. Customers likely perceive Summuse Studio as a source of unique, aesthetically pleasing art and products that are distinct from mass-produced items. The brand is likely seen as authentic due to the personal involvement of the artist. Followers and customers probably connect with the themes of nature, color, and imagination.

Copy Examples

• •Instagram Post (New Print Release): Let your imagination take flight! 🦋✨ Our new 'Dream Weaver' print is here to sprinkle a little joy and wonder into your space. Inspired by PNW twilight hues and the magic of daydreams. Link in bio to bring this piece of happy home! #SummuseStudio #ArtPrint #NatureInspired #WhimsicalArt #PNWArtist #NewCollection
• •Website Product Description (Mug): Start your mornings with a cup full of color and creativity! This Summuse Studio mug features a vibrant, nature-kissed design, perfect for sparking a little joy with your daily coffee or tea. Let every sip be a reminder of the beauty that surrounds us and the dreams that inspire us. Durable, delightful, and designed to make you smile.
• •Facebook Ad (Targeting art lovers): Escape the ordinary. 🌿 Summuse Studio offers unique art and illustrated goods inspired by the wild heart of the Pacific Northwest and the vibrant world of daydreams. Discover art that tells a story and brings a burst of color and joy to your life. Shop original designs by Summer Muse. 👉 [Link to Shop]
• •Email Newsletter Snippet (Announcing a sale): Hello, fellow dreamers! ✨ Just a little note from the studio to share some colorful news – our annual 'Spark of Summer' sale is on! Find your next favorite piece of art, a joyful sticker, or a cozy nature-inspired sweatshirt at a special price. Let's fill our world with more imagination and connection. Shop now and let the art speak to your heart! [Link]
• •Instagram Reel/TikTok Idea (Voiceover - showing art process): (Visual: Fast-motion video of drawing/painting) From a tiny spark of an idea, a daydream, a walk in the woods... to this! ✨ I love bringing a little bit of the magic I see in the world onto the canvas (or screen!). My hope? That it brings a smile to your face and a little wonder to your day. What inspires you? #SummuseArt #CreativeProcess #ArtistLife #PNWInspiration #JoyfulArt