Brand Tone

Supportive and Encouraging, Passionate and Enthusiastic, Authentic and Relatable, Educational and Informative, Friendly and Approachable, Community-focused

Brand Values

• •Quality & Tradition
• •Health & Wellbeing
• •Accessibility & Empowerment
• •Support & Community
• •Authenticity & Transparency
• •Passion for Baking
• •Sustainability

Best Practices

• •Embrace "We" and "You": Use inclusive language that makes the customer feel part of the Summit Sourdough community. Focus on "we're here to help you succeed."
• •Share the "Why": Regularly weave in the founder's story and the health motivations behind the brand. This adds authenticity and passion.
• •Be Generous with Knowledge: Freely offer tips, tricks, and educational content. This reinforces the supportive and informative aspects of the brand tone.
• •Keep it Positive and Encouraging: Frame challenges as learning opportunities and celebrate small wins. Avoid overly technical or intimidating jargon where possible, or explain it simply.
• •Authentic Voice Always: Whether it's a social media caption or website copy, ensure the voice sounds genuine, friendly, and enthusiastic, as if Kristy herself is speaking directly to the customer. Infuse passion into every message.

Social Perception

Trusted Source, High-Quality Product, Supportive & Helpful, Inspiring, Community Builder, Makes Sourdough Achievable, Focus on Health

Copy Examples

• •Instagram Post (Image: A beautiful, golden-brown sourdough loaf): From our 125-year-old family heirloom to your home, ready to bake memories. 🍞 Our Summit Sourdough starter isn't just about incredible rise and flavor; it's about making *your* sourdough dreams a reality. Feeling intimidated? We've got you! Check out our easy-to-follow guides (link in bio!) and join our amazing Sourdough Family. Let's bake something wonderful together! #SummitSourdough #SourdoughSuccess #HeirloomStarter #BakeFromScratch #RealBread
• •Website Banner (Homepage): Unlock the Joy of Sourdough. Our potent 125-year-old starter makes baking delicious, gut-friendly bread easier than you ever imagined. Start your journey with Summit Sourdough – we’re with you every step, from rehydration to your perfect loaf. Explore starters & tutorials!
• •TikTok Video Caption (Video: Quick demo of feeding a lively starter): Is your starter sleepy? 😴 Let's wake it up! A little warmth, the right food (our heirloom starter LOVES good flour!), and patience is key. At Summit Sourdough, we believe everyone can bake amazing bread. Got questions? Drop 'em below! 👇 #SourdoughTips #StarterCare #SummitSourdough #HappyBaking #RealFoodRevolution #GutFriendly
• •Facebook Ad (Targeting: Individuals interested in baking, healthy eating): Tired of store-bought bread with a list of ingredients you can't pronounce? 🤔 Discover the delicious, digestible world of homemade sourdough with Summit Sourdough! Our 125-year-old heirloom starter is famously robust and forgiving – perfect for beginners. Plus, founder Kristy knows firsthand the benefits of easier-to-digest bread. Learn more and get your starter today! [Link to website] #HealthyBaking #SourdoughJourney #DigestiveHealth #SummitSourdoughYEG
• •Email Newsletter Snippet (Subject: Your Weekly Rise to Sourdough Joy!): Hello Sourdough Family! This week, we're talking about the magic of long fermentation – not just for that amazing tangy flavor, but for making bread that's kinder to your tummy (something our founder Kristy is super passionate about!). Did you know the slow ferment can help break down gluten? Dive into our latest blog post for more fascinating facts and a new recipe for the easiest overnight artisan loaf! Happy Baking, The Summit Sourdough Team.