Brand Tone

Passionate, Humorous/Playful, Enthusiastic, Conscious/Responsible

Brand Values

• •Love of Winter
• •Community/Shared Passion
• •Sustainability/Environmental Responsibility
• •Quality
• •Self-Expression

Best Practices

• •Highlight Winter Passion and Community: Infuse copy with genuine enthusiasm for winter, snow, and mountain culture.
• •Integrate Sustainability Naturally: Weave in messages about eco-friendly materials and practices as a supporting value, showing that the love for winter extends to protecting the environments where winter happens.
• •Use Humor: Keep the tone light and playful to emphasize the fun in preferring winter over summer.
• •Focus on Quality: Highlight the premium materials and workmanship of products.
• •Encourage Self-Expression: Create copy that invites customers to show off their love for winter.

Social Perception

A niche community brand for avid winter enthusiasts who find camaraderie in their 'anti-summer' or 'pro-winter' stance, perceived positively by environmentally conscious consumers.

Copy Examples

• •The 'Snow Over Sun' hoodie is crafted from premium organic cotton and recycled polyester, because we love our mountains as much as you do.
• •Warm, witty, and wonderfully winter-proof.
• •Explore our new arrivals, all made with love for winter and respect for the planet.
• •Shop the official 'SummerSucks' collection – sustainable gear for true winter lovers.
• •Summer might have the sun, but we have the slopes. Gear up and show your love for winter!