Brand Tone

Authentic & Down-to-Earth, Passionate & Proud, Wholesome & Natural, Friendly & Approachable, Resilient & Innovative

Brand Values

• •Quality
• •Authenticity/Natural Purity
• •Family & Heritage
• •Australian Made
• •Community & Connection
• •Resilience & Innovation

Best Practices

• •Embrace Storytelling: Continuously weave the brand's origin story of resilience, family heritage, and the "Summer Snow" hailstorm into communications. This reinforces authenticity and connection.
• •Highlight "100% Australian" and "Natural": Consistently use phrases like "100% Australian fruit," "all fruit, nothing else," "no added sugar," "no preservatives," and "cold-pressed" to reinforce the core product values.
• •Use Passionate and Proud Language: Let the pride in the quality of the fruit, the juicing process, and Australian heritage shine through. Words like "best," "cream of the crop," "delicious," "vibrant," and "perfect" can convey this when used genuinely.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend or neighbour. Use clear, straightforward language. Engage with the community through questions and by sharing their experiences (user-generated content).
• •Focus on Sensory Experience and Benefits: Describe the taste, freshness, and refreshment of the juices. Emphasize how the juices make people feel – refreshed, healthy, and connected to something real and Australian. Phrases like "bursting with flavour," "fresh from the tree taste," and "deliciously refreshing" can be effective.

Social Perception

High Quality & Premium Product, Trusted Family Brand, Healthy Choice, Support for Australian Produce, Enjoyable for All Occasions

Copy Examples

• •Headline: Taste the Australian Orchard. Pure Fruit, Pure Sunshine. Body: From our fourth-generation family farm to your table, Summer Snow Juice is crafted with 100% Aussie fruit and nothing else. Just the pure, vibrant taste of nature in every bottle. Experience the difference real makes. Call to Action: Discover Your Favourite Flavour Today!
• •Headline: Born from Resilience, Bottled with Passion. Body: When a summer hailstorm threatened our harvest, we didn't just see snow – we saw an opportunity. Summer Snow Juice is more than a drink; it's a story of family, innovation, and the pure taste of Australian resilience. 100% fruit, no nasties. Call to Action: Try Our Story in a Bottle.
• •Headline: Celebrate Every Moment, Naturally. Body: Looking for a delicious, guilt-free refreshment? Our sparkling and still juices are made from the best Aussie apples, cold-pressed to capture that 'just picked' flavour. No added sugar, just pure joy. Call to Action: Shop Now & Brighten Your Day!
• •Headline: Know Your Juice, Love Your Juice. Body: We believe every apple has its own personality. That's why we craft variety-specific juices, showcasing the unique flavours of Pink Lady, Granny Smith, and more. Taste the authentic difference of Summer Snow. Call to Action: Explore Our Single-Varietal Range.
• •Headline: The Heart of Bellevue Orchard, In Your Home. Body: For over 70 years, our family has been growing the finest fruit. Summer Snow Juice brings that orchard-fresh taste directly to you. 100% Australian, packed with natural goodness, and made with love. Call to Action: Get Orchard-Fresh Juice Delivered!