Brand Tone

Enthusiastic & Sporty, Community-Oriented, Practical & Straightforward, Friendly & Approachable

Brand Values

• •Passion for Hockey
• •Comfort & Quality
• •Customization & Identity
• •Community Support
• •Versatility

Best Practices

• •Speak the Language of Hockey: Incorporate hockey-related terms and an enthusiastic tone that resonates with players and fans (e.g., "lace up," "off-ice," "rink," "squad," "score big").
• •Highlight Community and Team Spirit: Emphasize customization for teams, fundraising aspects, and the shared passion for the sport. Use inclusive language.
• •Focus on Benefits, Not Just Features: While mentioning features like "real hockey laces" or "EVA foam" is important, translate them into benefits like "unmistakable hockey style," "custom-like comfort," or "durability."
• •Maintain a Friendly and Approachable Voice: Even when talking about product features or promotions, keep the tone conversational and welcoming. Avoid overly corporate or technical jargon.
• •Visually Align Copy with Brand Aesthetic: Ensure that the copy complements the visual style of the brand (sporty, clean, product-focused). For instance, social media posts should have concise, engaging captions that match the energy of the images.

Social Perception

Niche & Unique, Positive & Well-Regarded (within its niche), Innovative, Associated with Hockey Lifestyle

Copy Examples

• •Headline: Lace Up Your Off-Ice Comfort! Body: SummerSkates are more than just sandals; they're a statement. Made with real hockey laces and ultra-comfy EVA foam that molds to your foot. Perfect for pre-game, post-game, or just reppin' your love for the game. Grab yours and feel the difference!
• •Headline: Your Team. Your Laces. Your SummerSkates. Body: Show off your team pride from head to toe! Customize your SummerSkates with your team logo and colors. Durable, washable, and undeniably cool – the ultimate footwear for every hockey fanatic. Gear up the whole squad!
• •Headline: Beyond the Rink: Comfort That Keeps Up. Body: Whether you're heading to the beach, the locker room, or just chilling at home, SummerSkates deliver all-day comfort and a touch of hockey soul. Built tough for any terrain. What are you waiting for?
• •Headline: Fundraise with Flair! Score Big for Your Team. Body: Looking for a fresh fundraising idea? SummerSkates offers a fun, easy, and profitable way to support your team. We handle the hassle, you get 25% of the proceeds. Let's get your custom webstore started!
• •Headline: The Hockey Player's Official Unofficial Sandal. Body: You live and breathe hockey. Now your feet can too. SummerSkates: Designed by players, for players. Experience the perfect blend of sporty style and laid-back comfort. Step into your new favorites.