Brand Tone

Enthusiastic & Passionate, Practical & Results-Oriented, Informative & Educational, Approachable & Community-Focused, Confident & Proud

Brand Values

• •Quality
• •Effectiveness
• •Customer Satisfaction
• •Expertise
• •Authenticity/Transparency

Best Practices

• •Show, Don't Just Tell: Use vibrant, descriptive language that evokes the shine and gleam. Incorporate before-and-after visuals or language.
• •Be Enthusiastic and Confident: Let the passion for polishing shine through. Use exclamation points where appropriate and confident statements about product efficacy.
• •Keep it Real and Relatable: Address common problems (oxidation, dullness) and present solutions in an easy-to-understand, approachable way, much like their TikTok videos.
• •Incorporate Social Proof and Community: Reference their large following, customer testimonials, and engagement on platforms like TikTok.
• •Maintain a Helpful, Educational Stance: Offer tips, explain processes, and empower customers to achieve the best results, reinforcing their expertise.

Social Perception

Effective & Reliable, Go-To Source for Polishing, Engaging & Trustworthy, Specialized

Copy Examples

• •Headline: Unlock That Mirror Shine! Body: Tired of dull metal? Our Strictly Metal Polish cuts through oxidation and grime, bringing out a brilliant, professional shine every time. See the results for yourself! #SummerShine #MetalPolishing #ShineOn
• •Headline: From Grimy to Gleaming: The SummerShine Way! Body: Don't just clean it, SummerShine it! Our USA-Made formulas are trusted by pros and DIYers alike to restore and protect. Ready for a transformation? Shop now! #MetalCare #Detailing #MadeInUSA
• •Headline: Got Questions? We've Got Shine! Body: Check out our latest TikTok (@summershine_7) where we tackle tough polishing jobs and show you how to get incredible results at home. Your shine journey starts here! #PolishingTips #DIYDetailing #SummerShineSupply
• •Headline: The Secret's Out: Professional Grade Polish, Easy to Use. Body: Why pay for pro results when you can get them yourself? SummerShine Supply delivers the power and quality you need. This stuff works great for the price. amazing. - Jim B. #CustomerFavorite #MetalRestoration #GetTheShine
• •Headline: Fuel Tanks, Wheels, Trim - We Make it ALL Shine! Body: Big rig or classic car, our Mist-A-Spot Speed Polish and Strictly Metal Polish are your go-to for a lasting, impressive shine. Over 1 million followers can't be wrong! #TruckShine #CarDetailing #SummerShineProducts