Brand Tone

Artistic & Creative, Personal & Passionate, Community-Oriented (locally), Resilient & Adaptive

Brand Values

• •Craftsmanship: The emphasis on handcrafted items points to a value for artisanal skill and quality.
• •Artistic Expression: The nature of the products (glass art, jewelry) suggests a value for creativity and beauty.
• •Continuation & Dedication: The decision to continue the business online and through local shows after 17 years and a store closure demonstrates commitment to their craft and customers.
• •Education & Sharing: The intention to continue offering classes indicates a value for sharing knowledge and fostering the craft in others.

Best Practices

• •Authenticity is Key: Let the genuine passion for glass art and the personal story of the artist/brand shine through. Avoid overly corporate or generic language.
• •Visual Consistency: Ensure that the photography and visual style used online (website, social media) reflect the handcrafted, artistic nature of the products. High-quality images that showcase the color and detail of the glass are crucial.
• •Engage Personally: When responding to comments or messages, maintain a friendly, approachable, and personal tone. Referencing the "SummersGlassLady" persona can build connection.
• •Storytelling: Share the stories behind the craft, the inspiration for new pieces, or the process of making glass art. This adds depth and personality to the brand.
• •Clear Communication About Changes: Be transparent and positive about the transition from a physical store to an online/local presence. Keep customers informed about how they can continue to find products and classes.

Social Perception

They are likely perceived as a long-standing local artisan business, given the 17 years of a physical storefront. Customers who appreciate unique, handcrafted glass art and jewelry would likely view the brand favorably. The shift from a physical store to online/local shows might be perceived with mixed feelings: some may miss the store, while others might appreciate the continued (though different) access to their products and classes. There might be some confusion in the broader online space due to other businesses with similar names.

Copy Examples

• •Website Announcement Update: Though our Sherman Ave chapter has closed, the heart of Summers Glass beats on! Discover our vibrant, handcrafted glass treasures online and find us at upcoming local craft shows. Join our newsletter for the latest on new designs and class locations – the art of glass continues! #SummersGlass #HandcraftedGlass #ArtLivesOn
• •Social Media Post (New Product): Sparkle from every angle ✨ Introducing our latest collection of dichroic glass pendants, each one a unique dance of light and color, handcrafted with passion. Perfect for adding a touch of artistry to your day. Shop the collection on our website! (Link in bio) #SummersGlassJewelry #DichroicGlass #WearableArt #HandmadeWithLove
• •Newsletter Teaser (Upcoming Class): Unleash your inner artist! We're putting the finishing touches on our new class schedule. Get ready to melt, shape, and create your own stunning glass art. Sign up to our newsletter so you don't miss the announcement – creativity is calling! #SummersGlassClasses #GlassArtWorkshop #LearnGlassArt #CreativeCommunity
• •Facebook Post (Craft Show Reminder): Come see the glow in person! Summers Glass will be at the [Name of Craft Show] this weekend, [Dates/Times] at [Location]. I'd love to share my latest suncatchers, jewelry, and more with you. Looking forward to seeing familiar faces and meeting new friends! #LocalArt #SupportSmallBusiness #GlassArtShow #[CityName]Crafts
• •Instagram Story (Behind the Scenes): (Series of short videos/images) From rods of glass...to fiery transformation...to unique treasures. The journey of each Summers Glass piece is one of passion and patience. ✨ #GlassArtist #StudioLife #HandmadeProcess #ArtisanMade #SummersGlassBeads