Brand Tone

Natural & Wholesome, Uplifting & Serene, Authentic & Trustworthy, Aspirational & Aesthetically Pleasing, Friendly & Approachable

Brand Values

• •Natural Ingredients
• •Vegan & Cruelty-Free
• •Self-Care & Wellness
• •Australian Made
• •Quality & Efficacy
• •Sustainability/Ethical Practices
• •Female Empowerment

Best Practices

• •Embrace Nature-Inspired Language: Consistently use words that evoke natural elements, purity, and the beach/coastal lifestyle (e.g., "sun-kissed," "ocean-infused," "botanical," "earth-derived," "radiant," "glowing").
• •Highlight Core Values: Regularly and clearly weave in key values like "natural," "vegan," "cruelty-free," and "Australian made" into product descriptions, social media captions, and website copy. This reinforces brand identity and appeals to conscious consumers.
• •Focus on "Feel Good" Benefits: Emphasize how the products make the customer *feel* – rejuvenated, wonderful, calm, confident, pampered – not just the physical results. Connect product use to moments of self-care, relaxation, and well-being.
• •Maintain a Warm and Authentic Voice: Write as if you're speaking to a friend. Keep the tone approachable, genuine, and positive. Avoid overly technical jargon and instead focus on the sensory experience and natural efficacy of the products.
• •Visual & Verbal Harmony: Ensure the copy complements the brand's light, airy, and aesthetically pleasing visual identity. The language should feel as clean, fresh, and uplifting as the imagery. Use emojis thoughtfully on social media to enhance the friendly and positive vibe.

Social Perception

High Quality & Luxurious, Trustworthy & Ethical, Aspirational Lifestyle, Giftable, Effective

Copy Examples

• •Instagram Post (Image: Sun-drenched flat lay of a body scrub and essential oil roller): Kissed by nature, crafted for you. ✨ Our [Product Name] Salt Scrub and [Product Name] Essential Oil Roller are your daily invitation to pause, breathe, and glow. Made with the purest plant-based ingredients and a whole lot of love, right here in Australia. #SummerSaltBody #NaturalSkincare #VeganBeauty #SelfCareRitual #AustralianMade
• •Facebook Ad (Video: Short clips of someone enjoying using a face mask): Transform your skincare routine into a moment of pure bliss. 🌿 Our [Product Name] Clay Mask, lovingly made with [Key Ingredient 1] and [Key Ingredient 2], detoxifies and revitalizes, leaving your skin feeling soft, nourished, and wonderfully radiant. 100% vegan, cruelty-free, and naturally effective. Discover your glow at summersaltbody.com. #SummerSaltGlow #VeganSkincare #CrueltyFreeBeauty #NaturalWellness #TreatYourself
• •Product Description (Website - for a Glow Oil): Unlock your inner goddess with our [Product Name] Glow Oil. This lightweight, nourishing elixir is infused with [Key Ingredient 1], [Key Ingredient 2], and a subtle shimmer to give your skin an instant sun-kissed radiance. Perfect for balmy summer evenings or whenever you need a touch of luminous magic. Vegan, natural, and designed to make you feel as amazing as you look. Shake well and let your skin drink in the goodness. #IslandVibes #BodyGlow #NaturalShimmer
• •Email Newsletter Snippet (Subject: Your Weekly Dose of Serenity ✨): Hello [Customer Name], At Summer Salt Body, we believe that true beauty blossoms from within, nurtured by the gentle power of nature. This week, we're celebrating the simple joy of self-care with our [Featured Product/Bundle]. Imagine transforming your everyday routine into a luxurious ritual that soothes your soul and pampers your skin... because you deserve it. Explore the collection: [Link]
• •TikTok Video Caption (Video: "Pack an order with me" showing beautiful packaging and products): Sending out little boxes of sunshine! ☀️🌿 So much love goes into every Summer Salt Body order. All natural, vegan, and Aussie made goodness coming your way! Who’s ready for a self-care session? 🙋‍♀️ #SummerSaltBody #PackWithMe #VeganSkincare #AustralianMade #SmallBusiness #SelfCare